If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline.

The 5 P’s is a marketing strategy which has been employed in many variations, but fits perfectly with social media marketing. The elements ensure that you take into account all the key processes required to formulate an effective approach, capitalizing on the opportunities of the medium for maximum impact.

To help you get a better handle on the 5 P’s in a social media marketing context, the team from Branex have put together this infographic, which also includes some key stats on the relevance of social media as a platform for your marketing efforts.

Read more: The 5 P’s of Social Media Marketing [Infographic]