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Archive for February, 2019

3 Social Media Campaigns You Need to Know About Before Creating Your 2019 Strategy

We know social media has surpassed all forms of media in terms of readership, thanks to Millennials — who grew up as the internet was being introduced; Gen Z — who were handed the digital world on a platter and Gen X and Baby Boomers — who had to follow suit because it overtook the work space and well, transformed the way we look at entertainment and shopping.

According to a 2017 survey conducted by Clutch, “The most valuable social media platforms for businesses are Facebook (89 percent), LinkedIn (83 percent), YouTube (81 percent), and Twitter (80 percent).” Another report found, Instagram with 32 percent comes second to Facebook at 79 percent of American internet users on the site; Pinterest comes in a close third with 31 percent, and LinkedIn and Twitter at 29 percent and 24 percent, respectively. On any given day, Snapchat reaches 41 percent of 18 to 34-year-olds in the US.

It’s time to capitalize on this growing trend if you haven’t already. But how?

Watch what thought leaders are doing. Don’t shy away from trying something new and abstract to stand out, get creative with the many resources available and dare to think out of the box.

Let’s look at three social media campaigns that caused quite the stir on social media.

Top 3 Social Media Campaigns to Inspire
1. RYU Apparel’s One More Rep for Mental Health
Athletic apparel brand, RYU has positioned themselves as an apparel brand built around you, to help you achieve not just your gym goals but life goals too. They acknowledge that everyone’s universe is unique, with different needs.

Read more: 3 Social Media Campaigns You Need to Know About Before Creating Your 2019 Strategy

Web development trends 2019 – Ponder on them to make a difference

Today, every business or individual is making a shift to the online world with a website or web app. As per the 2018 Web Server survey by Netcraft, the internet has more than 200 million active websites. The total number of websites is around ten times more than the active ones. Further, the report reveals that more than 200 new websites are launched every minute today.

The rapid rise in the number of websites brings a lot of new resources to users, but it also increases competition and the need for new skills for web developers.

The world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs. And with every year, new trends and technologies emerge out to evolve the way developers work. While one year is dominated by static websites, the next by mobile responsiveness, then another by chatbots.

Web development trends in 2019
To make the best out of web development and stand apart from the competition, developers will need to keep track of these web development trends in 2019 and use the same into their work.

1. Artificial Intelligence (AI)

AI is one of the hottest technology today and is used as a core component in most of the digital transformation strategies. More and more enterprises are implementing AI to automate business processes, reduce costs and accelerate time to market.

As per the leading analyst firm Gartner, the business value from AI will reach $1.2 trillion in 2018, up 70 per cent from 2017. Further, it is predicted that AI-derived business value will total $3.9 trillion by 2022.

In 2019, the role of AI will increase significantly in web development arena like never before. Companies will leverage the power of AI in web development to improve productivity and customer satisfaction.

Read more: Web development trends 2019 – Ponder on them to make a difference

14 Social Media Trends That Every Marketer Should Know About In 2019

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.

To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect. We asked a panel of Forbes Communications Council members which social media trends marketers should prepare for this year. Here’s what they had to say.

1. An Increased Demand For Truly ‘Social’ Engagement

People want to do business with companies they know, trust and love. A company that simply uses social media as a medium for advertising is losing out on the most important piece: the “social” aspect, where you have the opportunity to build those all-important connections. In 2019, those companies that engage with their audience will be the ones that win. – Holly Chessman, GlowTouch Technologies

2. A Fading Facebook

Data shows Facebook usage and engagement has dropped significantly: According to the Pew Research Center, 42% of users have taken a break from the site in the past year, and 26% have deleted the app from their phones. This doesn’t mean it’s a dead channel, but it does mean we need to explore alternatives and, if continuing to market via Facebook, need to advertise less and engage more with users to help our brand stand apart from the noise. – Lisa Guyott, College Possible

Read more: 14 Social Media Trends That Every Marketer Should Know About In 2019

 

WEB DEVELOPMENT: WHAT’S BIG IN 2019?

A technology or framework doesn’t have to be brand new to be on our list here, it just needs to be growing rapidly or evolving in an interesting way. Let’s take a look!

LOOKING BACK ON 2018: SPA,  CSS GRID, AND SPEED

Single Page Applications (SPAs) saw a leap in popularity in 2018. A simple concept made possible by the power of modern Javascript, a SPA loads a page once then never reloads it or navigates to another page; instead, Javascript is used to manipulate the DOM and render new layouts in the browser. JSON data can be sent between the client and server, but the page behaves more like a desktop application than a “conventional” website. (Visit the websites of Gmail, Facebook, Apple and many more to see a SPA in action). It can provide a much snappier experience to the user and really transform the responsiveness of a site, but usually requires a sizeable chunk of code shipped to the browser. It’s an idea that’s been popular for a while but really saw a lot of developer engagement last year.

Read more: WEB DEVELOPMENT: WHAT’S BIG IN 2019?

 

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