Archive for March, 2015

5 Signs That It’s Time to Outsource Your Marketing

5 Signs That It’s Time to Outsource Your Marketing.
For many business owners, it’s easy to try to shoulder a lot when it comes to running a business. But you may face certain challenges you can’t solve on your own — or realize that you’d rather pay someone else to handle certain aspects so you can focus on the things you do best or enjoy most.

Knowing when and how to hire smart and outsource strategically is an important part of building a successful business — and still enjoying your work as a business owner. So, when it comes to the marketing aspect of your business, here are five signs that you may need a digital marketing expert so you can achieve these goals.

Read about the 5 signs…

The Ten Commandments of Online Marketing

The Ten Commandments of Online Marketing.

  1. Have a strategic plan
  2. Have a strong adaptable website
  3. Have a strong and growing visibility in search
  4. Be social
  5. Consistently produce original written content
  6. Get listed or mentioned on other relevant websites
  7. Produce and distribute original photos and videos
  8. Advertise intelligently
  9. Utilize analytics to track ROI
  10. Be adaptable

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Is Anybody Really Filling Out Your Contact Form?

Engaging Users to Fill Out Contact Forms. 

You’ve spent a bunch of time, money and effort making your website just right.

It has a great design. It’s responsive for mobile visitors and includes optimized content, following the latest SEO best practices. You have multiple touchpoints for people to contact you, including phone numbers, email addresses and a contact form for people to fill out, telling you what they need.

But is anybody filling out that form?

If the answer is no, it’s time to re-evaluate the use of forms on your website.

Read more…

Three Social Media Tips for New Companies

Three social media tips for new companies.

Social media is not a fad anymore.  It is continuing to expand and reach larger segments of the market. Most business owners are comfortable using social networking sites for personal use however, the concept of incorporating it into their business seems foreign, daunting and confusing.

According to a recent article on Social Times, 46% of web users turn to social media when making buying decisions. To proactively capitalize on this, more and more small-to-medium size businesses (SMB) are incorporating social media into their marketing strategy. The same article reports 3 out of 5 SMB are attributing the acquisition of new customers to their use of social media. As a business owner, the question now becomes: How can I use this information to my advantage? Here are three tips for diving into the social media pool.

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4 Features Every Local Business Website Design Needs

4 Features Every Local Business Website Design Needs.

No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget.

A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration.

Your company website should look great and make a winning first impression for your business… but looking “great” can’t be the only goal.

A cost-efficient local business website serves rather like an “employee” for your company, that helps:

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How Data Analytics is Transforming B2B Marketing

How data analytics is transforming B2B marketing.

Consumer marketing might have grabbed many of the headlines around data-driven marketing, but B2B marketing is also going through a revolution thanks to digital change with all the hype that has accompanied the digitisation of consumer marketing, it is easy to forget that another important field of marketing has been going through its own digital revolution.

While it might not boast the same massive data sets as those wielded by consumer marketers, business-to-business marketing (B2B) has been making steady strides in improving how it captures and utilises data to fine-tune the sales process.

Read more… 

Top 11 Advantages of Ecommerce

Top 11 Advantages of E-commerce:

1.  Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e., E-commerce on mobile devices, has dissolved every remaining limitation of geography.

2.  Gain New Customers With Search Engine Visibility

Physical retail is driven by branding and relationships. In addition to these two drivers,online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an E-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

3.  Lower Costs

One of the most tangible positives of E-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with E-commerce:

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How to Improve Social Media Marketing in 2015

How to Improve Social Media Marketing in 2015.

Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well?

Let me level with you: it’s not social media, it’s you.

If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business. 

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A 3-Step Beginner’s Guide to Social-Media Marketing

A 3-Step Beginner’s Guide to Social-Media Marketing.

Social media has become as much a daily part of our personal lives as it has our business lives. What once was cutting edge just a few short years ago is now just the norm. So how do you know which aspect of social-media marketing you need to have and which aspects are simply passing fads?

Before you get your business up and running, here is your three-step definitive guide to social-media marketing.

  1. Determine your MVPs.
  2. Consistency isn’t key, it’s critical.
  3. Take risks.

Read more…

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