All posts in Social Media Marketing

4 Social Media Marketing Tips Gen Zers Should Learn 

Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.

Generation Z is at the forefront of social media — they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront.

Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.

However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.

The fast growth of Moreira’s recording company and the success of its artists is a result of several factors, with a solid social media marketing strategy leading the way. I recently spoke with Moreira, and asked him for his top social media marketing tips for Gen Zers.

1. Test Multiple Social Platforms

According to Moreira, you aren’t going to know which social networks will provide value unless you test them. He says, “You have to think like your target customer, and determine what networks they are more than likely to be active on. Then you need to become active and put out a serious effort. It’s not something you can just play with for a day or two and expect to have a concrete answer.”

Read more: 4 Social Media Marketing Tips Gen Zers Should Learn 

7 costly social media marketing mistakes 

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?

Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many.

A marketer or organization might have the best intentions, but too many simply don’t understand how to make the most of a social media presence and platform. As a result, they jump into social media and wind up with a marketing mess. The best way to avoid these fiascos is to be aware of the digital don’ts—before it’s too late.

To help you avoid backlash with your social media marketing, consider these top seven social media mistakes that you can’t afford to make:

1. Assuming social media marketing is free
Joining an online network might itself cost nothing, but an effective social media strategy demands at least a small investment or it will be a waste of time. Because online platforms don’t prioritize business posts in news feeds, these messages are often buried beneath a slew of others. As a result, it’s impossible for marketers to ensure their posts are seen.

It helps to spend a little money to broaden a company’s social media reach and target specific audiences. Even though this might call for a small investment, it’s likely to have a big payoff in online exposure and engagement.

2. Spending time and money on the wrong social platforms
With so many established and emerging social media platforms today, it can be hard to know which channels are best for engaging the target audience. Unfortunately, it’s not uncommon for a business to waste a lot of time and money on the wrong social platforms. This social media mix-up could be due to incorrect audience research or a prior marketing mistake, but it can cost a company a great deal of effort and expense.

Read more: 7 costly social media marketing mistakes 

8 ways it pays to build social media marketing campaigns

As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator.

Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. paid for), but that hasn’t stopped brand managers from finding ways to take advantage of these platforms and find new ways to turn social media storytelling into dollars.

A new infographic from MDG Advertising provides an eight-point checklist of the steps you should take to turn your social media marketing into profit. Those steps include:

1. Strategy

2. Auditing

3. Technology

4. Paid Media

5. Content Development

6. Customer Response

7. Compliance & Risk Management

8. Measurement

When a brand manager can master all these aspects of social media marketing simultaneously, success (and profit) becomes easily achievable. However, be aware that as soon as you master these steps, a new crop of best practices will probably spring up.

Get details on each of the eight steps to social media profitability in the infographic below:

Read more: 8 ways it pays to build social media marketing campaigns

Why Social Media Marketing Is Still Important

SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots.

Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers today are calling it “top of mind.” Which is the new way to say, “brand awareness.”

The better you promote your content across marketing channels, the more referring domains you will receive.

Which Channel Should You Use?

Social media marketing can be tricky because you have to understand your audience, and the level of their sophistication, and familiarity with a channel before you can decide to market yourself on it.

For example the older generation, that is becoming my generation, are more familiar with Facebook and Twitter than we are with Snapchat. Therefore, if you’re trying to reach generation X then you probably want to be on Facebook.

Understanding how to use that channel properly to reach your audience is also paramount. Facebook is very difficult for brands today to reach their audience because of the amount of money you now have to spend on advertisement. Twitter is a microblog and so every few seconds a new tweet goes out for something by someone, somewhere. You can see the stats on this at this link. Understanding the heartbeat of every channel and how to reach your audience is going to be very important otherwise your post will just end up in the ether.

Storytelling with social media

One of the things about social media marketing is it has the ability to take a series of pictures and tie them together into a slideshow in order to craft and weave a story together for your audience.

Read more: Why Social Media Marketing Is Still Important

9 Top Social Media Influencers Marketers Need to Follow

The days of questioning whether Facebook, Snapchat, Instagram, Twitter, and other social media platforms are legitimate marketing tools are way behind us.

Those “in the know” are using social media to share their ideas, businesses, and day-to-day lives. Some of them are making millions from posting pictures online and uploading vlogs to YouTube, and others are using social media as a major strategy to scaling venture-backed startups.

The following social media influencers are all contributors to a new book called 3 Billion Under 30, brought together by 21-year-old Jared Kleinert, a TED speaker and “go to” marketing consultant for #1 NYT bestselling authors, Fortune 500 companies, and even the United Nations. Who are they, and why should you be following them? Here’s your answer.

1. Jake Paul (@jakepaul)
Jake Paul just turned 20, and yet he has over 17 million social media followers. His videos, which originally were posted on Vine and now span over Instagram, YouTube, Musically, and other platforms, have gained over 4 billion views combined, and Jake has been able to turn his social media stardom into other ventures.

He’s now the founder of TeamDom, which includes investors like Gary Vaynerchuk and Shots Studios (who’s in turn backed by Justin Bieber, Pete Cashmore, and other media titans). He’s also become a successful actor. Companies ranging from Coca Cola, Beats, Universal, and others look to Jake and his “crew” to market their products to millennials and Gen Z’ers.

2. Shonduras (@shonduras)
Shaun McBride, or “Shonduras,” may very well have been the first to partner with a corporation for a sponsored Snapchat story. Disney saw the potential for influencer marketing via Snapchat and decided to work with Shonduras to showcase their parks.

Shonduras has quickly become one of the top social media influencers on the web, most notably via Snapchat. He’s been able to leverage his following to earn revenue for his company in a variety of ways, from keynote speaking to selling merchandise, branded content, and more. Now he’s looking into different ways to push digital content creation to its limits, and have the “Best Day Ever” during all hours in his climb.

Read more: 9 Top Social Media Influencers Marketers Need to Follow

How Does Your Social Media Marketing Measure Up?

The world of social media marketing is changing all the time, so no matter how well you think you’re doing in that area, don’t start getting complacent. New forecasts from eMarketer project which social networks will be the most popular business marketing tools in 2017. Here’s what’s hot (and not-so-hot):

Instagram will overtake Twitter as a social media marketing channel. Nearly three-fourths (74 percent) of businesses will use Instagram for marketing, up from 53 percent currently.
Twitter will hold steady, with 66.2 percent of marketers using it in 2017 compared to 66.1 percent this year.
Facebook has already reached saturation, with 85.3 percent of marketers currently using it and 85.8 percent projected to use it next year.
YouTube, too, has pretty much plateaued: 48.2 percent of businesses will market with YouTube next year, up from 45.6 percent this year.
How does your small business compare?

With any social network, the most important thing to remember is to go where your customers are. Just because Instagram is growing rapidly doesn’t mean it’s the right platform for your social media marketing. For instance, if you sell enterprise software to major corporations, chances are your buyers aren’t checking out your latest ’grams. On the other hand, if you’re in the fashion, cosmetics, or food business, Instagram is where it’s at.

To pinpoint the most appropriate social media marketing platforms, begin by searching out statistics on the demographic makeup of each social network’s user base. Further refine your data by conducting surveys of your customers. Which social networks do they spend most of their time on? Do any of the networks actually influence their shopping behavior?

Read more: How Does Your Social Media Marketing Measure Up?

Six Effective Social Media Marketing Tips

Effective social media marketing pays back in terms of successful businesses. A recent study suggests that social media recommendations lead to almost 30 percent of all websites’ overall traffic. So, if your business website is not benefiting from social media, then you may need to re-consider your social media strategy.

Here are some effective ways to boost social media marketing, which can positively impact your business, and increase your sales too.

Create custom-formatted tweets

Most tweets can get lost in the abyss of live feeds, especially the ones that seem to stream on with no end. Custom formatting can make sure that you are catching the reader’s attention. By applying line breaks and/or a unique font, you can break the monotony of short-form messaging. Also, include some fun symbols to refresh the look of your tweets. You can copy and paste fun symbols from iEmoji.com or other similar services.

Go for longer posts

While Twitter is adamant in not removing its 140-character limit, Google Plus is a better alternative platform, as it enables you to start a conversation that with a longer post. As a result, longer posts bring in more comments and +1s.

Opt for Facebook Groups

As organic reach for Facebook pages of companies continues to go down, entrepreneurs, marketers and publishers would be better of by creating and managing Facebook Groups. The maximum benefit seems to be for members, as they can choose to receive direct notifications about updates, but by giving such controls to users/members you actually prompt more participation from them.

Market Across all Social Platforms

Convert Facebook fans into Twitter followers and LinkedIn connections into contacts. This will make all users circle your profile on Google Plus. Afterwards, regularly sharing on a social network will bring you constant attention from followers.

Read more: Six Effective Social Media Marketing Tips

Don’t Overestimate the Power of Social Media Marketing

Social media can be a great way to grow your company if you know how to go about it. People today spend a majority of their time scanning their feeds on these popular platforms. Because of this, companies are doing what they can to connect as much as possible with potential customers.

That being said, there’s a lot of information out there that suggests social media is the “be all end all” to a company’s success. Before you hop on board, though, there are a few things you need to know. We just hope you won’t get too disappointed…

Social Media Can Be a Hot Lead Generation Tool

When we tell you not to overestimate the power of social media, what we’re really saying is don’t believe what all the buzz says. Yes, if treated right, taking advantage of it can do a lot for your company. It’s certainly a great way to get a good idea of who your audience is and what they like to see from you. But, as with anything in the marketing world, it’s more about producing quality over quantity. Don’t invest so much time into possibly gaining leads from social media that you don’t have time for other things.

Likes Don’t Always Mean Leads

Getting a lot of likes on your content? That’s great, but don’t let that fool you. After all, likes are just “likes.” What you do with them says a lot more about how your company operates. Despite the popularity of social media, email marketing is still the number one way to bring in leads. You can try to engage with these potential leads via Facebook or Twitter, but the rest of the relationship building needs to be done elsewhere.

Read more: Don’t Overestimate the Power of Social Media Marketing

9 Things Social Media Marketers Get Wrong

Social media marketing has arguably survived the initial wave of backlash that came when marketers first started leveraging platforms like Facebook and Twitter to reach new audiences. It was said that social media was a fad, or at least that it was impossible to generate a positive return on investment (ROI) with it. Now, more than a decade later, marketers are still leveraging the power of social media for greater brand exposure, more traffic, and more revenue-generating conversions, among many other benefits.

Even so, there are some critical things social media marketers still commonly get wrong:

1. Followers are the most important metric.
2. Paid advertising is the only sure way to get visibility.
3. The more platforms you’re on, the better.
4. Posts should be automated.
5. Hashtags make everything better.

Read more: 9 Things Social Media Marketers Get Wrong

Should you Pay for Social Media Marketing?

Facebook, Twitter, Google+, Pinterest and the many other social media sites have changed the face of the internet. They started out with just free ways to allow businesses to market and drive traffic to their websites. However, many of the social sites now offer paid marketing options, which allows businesses to gain massive exposure to a very highly targeted market.

Paid social media advertising can be very powerful when used correctly. When you choose major platforms and you target the right segment of users, you may find that you gain a ton of great exposure. Each platform will be a bit different, but every business can benefit from paid social media marketing.

Benefits of Paid Social Media Marketing
There are several key benefits businesses of all sizes gain when they pay for social media marketing. Whether you’re running a small, local business or a large worldwide corporation, there are plenty of benefits. Some of the key benefits include:

Read more: Should you Pay for Social Media Marketing?

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