Archive for February, 2017

Is Web Design Dying?

Web design isn’t dying. It’s just being folded into full stack development.

There are several design specializations that are relevant to web development, such as user experience design and visual design.

Web design is no such specialization – it’s a more general term that’s traditionally associated with building static websites, or dynamic websites built on top of an off-the-shelf content management system like WordPress or Drupal.

But web applications are becoming more complicated. This complexity requires additional skills. Hence the rise of the full stack developer, who is comfortable with front end development tools (like React) and back end development tools (like Node.js).

Also, the term “web design” has generally fallen out of favor – at least here in San Francisco. Plenty of laypeople still refer to the act of building websites as “web design” but far fewer practitioners refer to themselves as “web designers.”

This question originally appeared on Quora. the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter, Facebook, and Google+. More questions:

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Why Social Media Marketing Is Still Important

SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots.

Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers today are calling it “top of mind.” Which is the new way to say, “brand awareness.”

The better you promote your content across marketing channels, the more referring domains you will receive.

Which Channel Should You Use?

Social media marketing can be tricky because you have to understand your audience, and the level of their sophistication, and familiarity with a channel before you can decide to market yourself on it.

For example the older generation, that is becoming my generation, are more familiar with Facebook and Twitter than we are with Snapchat. Therefore, if you’re trying to reach generation X then you probably want to be on Facebook.

Understanding how to use that channel properly to reach your audience is also paramount. Facebook is very difficult for brands today to reach their audience because of the amount of money you now have to spend on advertisement. Twitter is a microblog and so every few seconds a new tweet goes out for something by someone, somewhere. You can see the stats on this at this link. Understanding the heartbeat of every channel and how to reach your audience is going to be very important otherwise your post will just end up in the ether.

Storytelling with social media

One of the things about social media marketing is it has the ability to take a series of pictures and tie them together into a slideshow in order to craft and weave a story together for your audience.

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Use What Google Gives You To Create A Successful SEO Content Strategy

I’m a nerd who loves analytics. I’m also stingy and hate paying monthly for SaaS marketing tools. Fortunately, Google provides all the tools I need to succeed as a marketer without paying a dime or signing up for a free trial.

Below, I share how you can take what Google gives you to create a search engine optimization content strategy and market your business through content on your website.

Google Autocomplete Feature

Nothing gets our creative SEO content strategy juices flowing like Google autocomplete. This tool uses search predictions to suggest what other people are searching for based on the terms you are typing. In other words, it’s a search marketer’s dream. Begin by going to Google.com and typing out the main keywords associated with your product or service. Immediately you should begin seeing the top search predictions based on what other people are searching for.

For example, let’s take “dog food.” Autocomplete will suggest five search queries that are your starting point for an SEO content strategy. Examples: Dog food container. Dog food brands. Dog food coupons.

Take Google autocomplete one step further by typing in every letter of the alphabet after your main keywords. “Dog food a” produces queries like “dog food allergies” and “dog food analysis.” “Dog food b” produces suggestions like “dog food bowl” and “dog food brands.” Make a long list of all the autocomplete suggestions that make sense for your product or service. Spin these keywords into content ideas like “Five Tasty Dog Food Brands That Puppies Love.” Then, get to creating the content.

This search prediction tool uncovers long-tail keywords in an efficient and creative way. It’s a wonderful method to kick off any SEO content creation strategy.
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Top 2017 Web Design Trends

Every year, the web design industry goes through some sort of evolution cycle to stay relevant and inspiring.

Last year, I wrote about the top web design trends to watch in 2016, many of which have taken root and changed the way we understand design forever.

This year, like a number of UX experts, I’m betting on AI-powered chatbots, VR, and immersive storytelling trends to leave a permanent mark on the industry. Undoubtedly, we will also see a lot of last year’s trends continue to shape and influence the web design space.

Without further ado, let’s explore what design innovations can give your website a serious facelift in 2017.

VR and 360º video

Although the gadget world was abuzz last year with the exciting virtual reality (VR) announcements, the trend hasn’t made a huge impact on web design trends so far. One great example of how VR and 360º video can be incorporated into web design to create a breathtaking, interactive experience is Peugeot 208’s promo campaign that utilizes both technologies to showcase a new product.

Google’s Daydream VR headset is at the forefront of this movement, expanding our imagination of how the technology could be adapted for everyday use, but many other brands are jumping on the wagon too, including Playstation, HTC, and Microsoft. With so many possible practical uses of the gadget, we’re bound to see VR and 360º video finally bleeding into the web design space too.

Card design and grid layouts

First popularized by Pinterest, card design layouts continue to shape and influence web design trends and we will be seeing more of this dynamic grid style in 2017. What makes cards so appealing is the simplicity, organization, flexibility and responsiveness that they create. Grid layouts are particularly suitable for pages with an abundance of data, as they make the information more accessible and enticing. A web development agency htmlBoutique utilizes the grid layout to create unique compositions of case studies and give their portfolio an extra oomph that sets it apart from typical showcase pages.

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