August 2020 • TotalWeb Partners

August 21, 2020

Effective Backend Web Development Technologies In 2020

Often when someone talks of a website, the frontend where the user/visitor interacts is what comes to mind. However, the backend is where most of the magic happens. This backend has been said to be the engine of a website, as it is where developers get to define how the website will function.

With the growth in the complexity of technology, frameworks have become an integral part of web development. Depending on the features and functions you want your website to perform, the framework you choose will determine the nature of the success and functionality of your website. The best developers are versed with these latest technologies, but most specialize. Here, we will feature some of the top web development frameworks in the market to help you make a decision.

Express

In recent years, Node.js has grown in popularity within the developer’s community. Consequently, Express has gained a reputation as one of the most preferred backend web development frameworks. The popularity is attributed to it being minimal and flexible while giving room for robust features a developer needs. This flexibility makes it suitable for single-page and multipage/hybrid web applications alike. Perhaps the most appealing characteristic of the Express framework is that it leverages Node.js performance, allowing for a light coating of web applications without obscuring the node’s features.

August 20, 2020

by TWP Publisher

6 Web Development Trends Every CTO Should Know in 2020

Website Content, Website Design Practices Web Development, Web Development Trends 0

The web development industry is quickly evolving, and companies need to keep ahead with innovations to stay competitive in the online world. Web development trends might seem to change even faster than they are implemented by most of the enterprises. However, if you want to position yourself an innovation-driven brand and trendsetter, you must be aware of all the current web tendencies. To help you navigate the latest web development trends and save time spent on the market investigation, I provide an intensely concentrated piece of information in this article. Meet the six most popular web development trends that are gaining momentum in 2020.

A progressive web app is a website with the same functionalities as native apps. It is fast-loading and can work both online and with a bad Internet connection. PWAs allow users to enjoy a high-end experience and forget that they still are using the web browser. The world-known brands like Forbes, Twitter, and Alibaba have already unlocked the benefits of PWAs for the excellence of their online presence.

Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP)

Along with PWAs, we can also see a similar trend. It’s an AMP (an accelerated mobile page), an open-source HTML framework developed by Google as a competitor to Facebook instant articles. AMPs also load very quickly and display only the essential information like text, images, etc., omitting unessential UI elements. They might be a perfect choice for websites oriented at publishing news and articles.

Animation in UI

Motion graphics is one of the biggest web design and development trends this year. The business can greatly benefit from motion graphics in website design and leverage its power to increase visitor engagement, guide them throughout a site, demonstrate relations between components, visualize information in dynamic charts and beautiful graphs, and more.

Besides functionality, the visual experience is one of the key factors to success in software development. Users love brands that offer them something more exciting than a straightforward layout. Keeping things simple and caring about the UX intuitiveness, you can also consider adding the background motion graphics, animated hovers, beautiful transitions in a header and footer, modular scrolling, and other UI animations. Although it adds to the development time, motion graphics in UI is worth it since it increases the end-users’ satisfaction and helps turn them into returning customers.

August 18, 2020

by TWP Publisher

7 Social Media Marketing Myths, Busted

Social Media Marketing 7 Social Media Marketing Myths, Social Media Marketing 0

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

Negative feedback can be safely ignored
Social media marketing isn’t just about promoting the positive parts of your brand. It also involves managing any and all negative feedback directed at your business. Ignore those snipes and jabs and they will fester online, convincing consumers to ignore your brand at a time when you need every single customer to help your company grow. When you find negative feedback, answer it — strategically. Respond to all comments quickly. Not only can you tamp down on negative feedback before it gains any ground, but quick responses will show that you listen and respond to customer concerns, even if they are negative.

Matt Broussard, content creator and chef at Spiceology in Spokane, commands more than three million followers on TikTok, and as he shares, “All feedback, both positive and negative, has merit. As a chef, that’s what I live on: how a dish is, what it needs, how I can improve it, etc. I don’t push off negative comments, because that helps fuel how I iterate my recipes.”

Email is no longer relevant
Social media marketing should not be considered a replacement for other methods, but rather a tool to augment your customer reach. Email still has a role to play in your marketing campaigns, so keep those recipient lists and e-marketing campaigns around. They are still worth your time.

All content represents thought leadership
Content marketing is an integral part of social media marketing. The social platform is what you use to efficiently distribute content to your users, and the content itself is responsible for perpetuating and developing your brand. However, many entrepreneurs falsely equate all content with thought leadership.

Your best content is what will likely give you that kind of authority over your audience. Some of it will revolve around answering questions or giving the market exactly what they asked for. This is less about thought leadership than appealing to your audience directly. The distinction is important, because without it, you may create content that doesn’t reinforce your brand’s authority and trustworthiness.

August 14, 2020

by TWP Publisher

Useful Tips To Build Your Social Media Marketing Strategy

Social Media Marketing Social Media Marketing, Social Media Marketing Strategy 0

Social media is an incredible tool that has allowed billions of people all over the world to connect with others and stay updated on the world. It lets you keep up with your favourite athletes or celebrities, as well as make friends all over the world. It allows you to communicate with other like-minded individuals on nearly every topic under the sun.

By Wendy Dessler

In addition to being great for users to get their news and entertain themselves, it can also be great for businesses. Social media marketing can be great for promoting an array of different products and services and can grow companies and brands quickly.

However, building out your social media marketing strategy can be intimidating at times. Thankfully, having to create your social media content strategy doesn’t have to be a nightmare. With that in mind, this article is going to go over a few tips to build a great social media marketing strategy for 2020.

Know Who You’re Trying to Reach

The most important part of any social media marketing strategy is to know your target market. They are the individuals that you feel want or need your product the most and are most likely to convert into customers. When researching your target market, be sure to look at things like their age, their education, their gender, their hobbies and interests and several other things.

Being aware of your target can make it much easier to create content that they will enjoy or find value in. If you simply make assumptions on your target without doing research of any kind, your success (if any) is likely to be limited. You have a ton of data out there at your disposal, so you might as well use it.

Be Aware of the Benefits and Drawbacks of Different Platforms
Next, you need to think about the social media platforms themselves. While your marketing strategy can include different platforms, you need to break down the benefits and drawbacks of different platforms. Some content will surely perform better on certain platforms than others. You need to keep this in mind when creating content for specific platforms.

For example, YouTube and TikTok are likely best for videos, Instagram for pictures and Facebook or Twitter are often the best for text. Also, be sure to take advantage of the certain features included on different platforms, such as Instagram Stories.

Once you know about the benefits and drawbacks of a platform, you can create customized and engaging content for said platform. If you create one piece of content and spread it across all of your different platforms and channels, it won’t be as effective.