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Archive for November, 2018

Five Common Social Media Marketing Mistakes to Avoid in 2019

Every marketer today wants to make their brand presence felt. That is the reason why social media is being leveraged on a big scale.  Whether one owns an established business or a startup, social media marketing is something that everyone is using to reach and communicate with the customers. Doesn’t it make sense to be in a place where the crowd is? One often comes across some social media marketing activities that fail. While, on the other hand, some Facebook and Twitter pages become popular than the others. Many times, marketers observe that their competitors are doing better than them in social media marketing!

Everybody does make mistakes. How can social media marketers be any different? But the fact is, making too many mistakes can see the followers dwindle and their count drop. Indeed, it does affect the revenue of a business. As with all mistakes, the first step is understanding and becoming aware of them. It then becomes easier to avoid them in the future. Let’s discuss top five common social media marketing mistakes that one must avoid in the coming year – 2019.

1. Undefined goals and targeting the wrong audience. As a marketer, one may be working very hard, yet they may suffer badly if they aim and shoot in the dark. A marketer needs to ensure that they are not targeting the wrong audience. The key to success in social media marketing is to know and reach the target audience.

Most marketers commit one of the biggest social media marketing mistakes, that is, not properly defining their goals. Can anyone win without a goal? Once the goals are set, one can start working on their social media strategy and create a plan. For example, some of the goals that work well with social media could be to improve customer engagement or increase event attendance or increase website visits, etc.

Read more: Five Common Social Media Marketing Mistakes to Avoid in 2019

 

9 Web development trends you simply cannot ignore in 2018

Grabbing your target audience’s attention is not going to cut it anymore. With competition becoming stiffer with each passing day, you have got to keep them interested for long enough as all those websites hit to turn into conversions. Web developers have also got a crucial role to play when it comes to catching and keeping the user’s attention, and they can do the same using some smart tactics.

In keeping with the times, here are 9 trends in web development that every developer should watch out for, and ensure the implementation of the same for better conversion rates. Exceed your customers’ expectations by dishing out something extra, and these 9 web development trends can tell you the ways to do it!

9 Next-Level Web Development Trends to Watch Out for

1. Revamped landing pages
Landing pages have gone through an unending process of transformation. Moving past the text-heavy landing page formats, we have come to light landing pages that focus more on the information being readily accessible to the user. Since Internet users do not care to read even a third of what you write as content, it is best to keep the text to a bare minimum when it comes to designing your landing pages. Use riveting web design templates and features (and tonnes of CTAs) on your landing page to cater to the streamlined queries and problems of your users.

Read more: 9 Web development trends you simply cannot ignore in 2018

 

Social Media, Digital Marketing Key to Building Medical Practices

Patient engagement via social media and digital marketing are vital for growing medical practices, says health care marketing consultant Jennifer Dally, of Attune Marketing Group in Powell, Ohio.

Speaking at the 2018 annual meeting of the Large Urology Group Practice Association, Dally said the physician-patient relationship is about more than diagnosis and treatment. What patients want most is connection, which “brings peace of mind.” Transparency, active listening, trust, convenience, customer service, and good communication are among the attributes that patients say establish connection, Dally says.

“We expect a certain level of experience in general as a consumer, and that has translated into the health care world as well,” she says.

Attempts to improve the patient experience can be simple. For example, Dally says, when physicians wrap up a patient visit, they can say to a patient, “Is there anything else I can do for you today?”

Physicians need to understand that patients already have been on a medical journey before a medical encounter. “I’m trying to give them context of the journey patients take before they arrive at their practice and what could they do to influence that journey.”

She emphasizes 4 essentials for every medical practice: a website; search business listings; social media engagement; and review management. A website must consider patients’ needs, not those of the practice. All websites should enable patients to pay bills online and to schedule appointments, as well as provide a link to a patient portal, she says. Website content should be produced with search engine optimization (SEO) in mind. The goal is to have a website rank high on search engine results pages. This determines how patients or physicians find a practice “in the digital landscape,” Dally says. High Google rankings matter a lot, she says.

Read more: Social Media, Digital Marketing Key to Building Medical Practices

 

The Art of Web Design

Websites have grown bland in the contemporary digital age. Template-driven and generic, homogenised by the frameworks of big-name content management systems. The internet is a place of dry technicality; portals seeking to convey information or to market a product to a specific audience, often afraid to break out of the norm.

Mammoth marketplaces such as Amazon and eBay are utilitarian in their layout and design, and countless smaller brands follow suit. Perhaps blinded by the success of those giants, maybe fearful of confusing potential customers. However, we must also keep in mind that computing technology and processing power has still been in relative infancy—something that has forced designers to adopt a ‘bare bones’ approach, simply so that the pages would not an age to load.

The advent of 4G wireless connectivity, processors associated with light-speed calculations, and network providers dishing out generous data packages has to some extent served to lift these previous constraints. Slowly, but surely, we are beginning to witness websites which mirror works of art.

A breed of disobedient designers are redefining the art of web design by bucking the visual conformity that has oversaturated our digital age—whether it is harnessing the avant garde approach of web design brutalism, the tongue-in-cheek throwbacks to the disagreeable design of the mid-1990s, or using the latest technologies to bring the progressive aesthetics of high-end fashion magazines to life, there are pioneers ready to bring a new visual language to the world wide web.

Be it culturally-engaged design brands or experimental musicians, simply creating a free web store or the birth of another personal blog, designers are taking notions of creativity to a whole new level. It is vital to create a sense of bespoke branding that will be memorable long after the visitor has left the page, to consider a human audience as opposed to a search engine. Sure, we want to provide a website that is easy to navigate, but too there should be an emotional, human connection that extends beyond homogenisation.

Read more: The Art of Web Design

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