Archive for October, 2018

3 Keys to Successful Social Media Marketing

There’s no doubt social media has become an important channel for business growth. According to a Pew Research Center survey, 68% of U.S. adults are Facebook users and more than half of U.S. adults use the platform several times a day.

Most Americans also rely on social media to shop and inform themselves about products and services, including mortgages. The problem is relatively few credit unions are fully taking advantage of this trend. They may have social media accounts, but many fail to leverage these platforms to create targeted messaging to cultivate members for life.

Read more: 3 Keys to Successful Social Media Marketing

Nine Web Development Trends to Comprehend

Nowadays if you want to grab and maintain your customers’ attention, it is imperative that your website and social media pages boast dazzling design and fantastic functionality. You can spend hours crafting the most informative blog post, but when your website does not offer a first-class user experience, it will go unread.

So, to make sure that you meet and exceed your potential customers’ expectations you have to find a way to integrate these nine trends into your web development and marketing campaigns.

Being Accessible to All

For way too long websites have many times failed to include users with disabilities such as vision or hearing impairments. So, as part of your SEO marketing campaign it is strongly recommended that your web development crew ensures that your website is in compliance with the Web Content Accessibility Guidelines (WCAG).

SEO Landing Pages Using State-of-the-art Design Elements

Gone are the days where the landing page of your website must have big chunks of text. As Google’s search algorithms are starting to pay more attention to user experience, there is no longer a need for your landing page to be weighed down by so much text. After all, Internet users do not even read a third of what is written on your web page. Instead, be sure to use different web design elements that will guide your potential customers to improve the user experience.

Google Fonts

What is not to like about something free, right? Well, apart from being free, Google fonts let you add unique typography to your website. On top of that, there are more than 130 languages to choose from! Though, what makes Google fonts such as great resource is that it will boost the loading time of your website as well as its performance.

Read more: Nine Web Development Trends to Comprehend

Digital marketing beyond just managing social media accounts

Digital marketing specialists, also known as digital marketers, which some also refer to as online managers, play a vital role in the development of a country’s economy because every company must have marketers, sales executives and business developers. These groups of executives are like the heart of a business. As the world is moving fast digitally, the duties of business development, sales and marketing gradually shift into digital marketing. Most people think that digital marketing is just about managing social media, but that idea is completely wrong. Digital marketing requires a strategy that will encompass all the online assets of a company and creating a brand story that will pull target audience.

Many people have got their hands burnt because of some so-called digital marketers. These are people who just collect money from individuals and organisations and promise things they cannot achieve, thereby failing. When this happens, distrust sets in and one begins to wonder if digital marketing is not another fraud.

The soreness of digital marketing comes from the inability of prospective clients to have trust in using digital experts because of their experiences. What we the real digital marketing experts and agencies are doing is to ensure the delivery of maximum result and educating the public on the importance of digital marketing. We are creating more avenues for people to learn and understand the great wealth and opportunities embedded in digital marketing as well as the great impact it can have on our economy.

Can you give an insight into the functions of digital marketers in a modern society?

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A digital marketer may also be responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter, Instagram and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Read more: Digital marketing beyond just managing social media accounts

 

Know about the current trends in web development

In case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps on changing. User expectations are evolving rapidly, and it is quite essential than ever before to create digital experiences which are more engaging, intuitive and fun.

Custom web development is evolving rapidly. Content needs to be easily accessible from anywhere, in real-time and also on mobile devices. New programming languages and frameworks are coming into foray to facilitate this requirement.

One of the key reasons for all these years of change and latest trends is that, in order to succeed, you need to play along with the current trends rather than ignoring them. You can easily do this by exploring the recent development and seeking ways to integrate these trends which apply to you, sooner than others.

Mentioned below are the current trends in web development.

1. Rise of Chatbots
Being directly connected to users has become quite significant. Chatbots, whether they are oral or written conversation software, allow the websites to be easily contacted at any time. They allow to continuously maintain the customer service. The evolution of chatbots has provided with brilliant capabilities like answering the most common queries, redirecting the customer to information pages, and even assist them in completing a transaction.
As the customers are getting better accustomed to their presence as well as ways of interact the emergence these chatbots, they will be expecting all the websites to have them. Web development services need to work more on including chatbots on their web development projects.

2. Emergence of Progressive Web Apps

Mobile phone usage has increased significantly with apps accounting to be the consuming prominent portion of the time spent on the smartphone. It would be logical that the use of a particular format which is similar to web application will be welcomed by the general users.
The progressive web apps are essentially applications which take advantage of a plethora of features of an internet browser which has a mobile application interface. This technology has many inherent advantages like the ability to work offline, good reliability, virtually no load time and the ability to receive notifications. Progressive web apps can easily be designed much faster than mobile applications, easier to deploy and maintain as well as work for all users, that makes it good for both the user and the developer.

Read more: Know about the current trends in web development

 

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