There’s no doubt social media has become an important channel for business growth. According to a Pew Research Center survey, 68% of U.S. adults are Facebook users and more than half of U.S. adults use the platform several times a day.
Most Americans also rely on social media to shop and inform themselves about products and services, including mortgages. The problem is relatively few credit unions are fully taking advantage of this trend. They may have social media accounts, but many fail to leverage these platforms to create targeted messaging to cultivate members for life.
Read more: 3 Keys to Successful Social Media Marketing