Archive for August, 2018

Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates

Maximizing website conversion rates remains one of the single biggest challenges for marketers today. Effective SEO and PPC can significantly increase website traffic. But raking high on search engines and driving website traffic is just the first step. Your site needs to keep visitors’ attention, convey the value of your offer and compel them to take a desired action — complete a form, download a document, or call your business.

If your website conversion rates are lacking, your landing page design may require an overhaul. The question you have to ask yourself is: how many leads or sales are you losing due to sub-par landing page design?

The good news is website conversion rates are something you can directly impact and improve. Even small landing page design changes can dramatically impact visitor engagement and conversion rates.

In the second version, a simple change produced big positive results.

By choosing a photo of a baby “looking” at the ad’s headline, users’ eyes were drawn to the text. Our eyes are naturally drawn to look where others are looking. Even if it’s a picture of a baby in an ad.

What subtle improvements could you make to your company’s landing pages to increase conversion rates? Here are our top five examples:

1. Choose an image that supports the call-to-action.

It’s easy to simply slap a header image from a stock photo site on your landing page and call it a day. But it can pay off to use an image that works in tandem with your headline and call to action. The right image isn’t just eye candy. It’s there to convey an important message to the user, and to provide important context.

Here’s an exercise to try: look at your header image without the headline, or the text to explain it. Does it still “say” anything about your product or service? If not, consider looking for something that compliments the text. Netflix does a great job of this on their signup page:

Read more: Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates

 

Social Media Marketing for Small Business: What You Need to Know?

Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival against others of their kind.

Luckily, the world wide web has also given these companies a some new of means of dealing with this new competitive environment. Among the tools at their disposal, social networks are the ones that are seeing the most use. Companies of all sizes utilize social media to enhance their online standing in a number of ways, allowing them to acquire a more significant share of the market.

Not all companies have managed to leverage the power of social media to their advantage. Usually, this is due to limitations in terms of time, staff, and resources that are common among small businesses. With that being said, even a small business operation can find a way to utilize social media in their favor.

If you want to know more about this topic, you can scroll down and check out our short guide on social media marketing basics for small business.

How to Develop a Social Media Marketing Strategy
One of the main selling points of social media is the relative ease with which you can get an account up and running. Social media has been a mainstay of internet culture for a while now – I would be hard-pressed to find a person who hasn’t used an account on some social network at some point in their life. While this kind of knowledge is certainly a useful place to start, it is not sufficient for running a social media campaign for a business.

In order to use social media marketing for business, you first need to develop a strategy. Doing so involves figuring out what you hope to accomplish by promoting your business on social media. For instance, you might want to improve the conversion rate of your landing pages, increase overall website traffic, strengthen your brand, or get in touch with your most loyal customers.

Read more: Social Media Marketing for Small Business: What You Need to Know?

 

Winning the social media marketing game

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development.

From a business standpoint, a few important differences emerge from this evolution. Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations. From the presidential election to the newest cereal, everything is now a matter of public interest.

The essential principle, however, of shaping our world by sharing stories remains the same. The connections we build with others around us are the infrastructure of social change. Understanding how these connections are formed on social media, the purpose of these connections and how they can be leveraged is foundational to social media marketing.

Read more: Winning the social media marketing game

 

How to defend yourself against an ongoing negative SEO campaign

You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign.

Who is attacking you?

There are a variety of ways to unmask the people targeting you and your site with a negative SEO attack. Some depend on the type of attack you’re experiencing. No matter how they are coming at you, you will need to collect some information in order to shut them down.

Let’s look at common attack methods and see how we can turn the tables and use what they’re doing to us — against them.

Inbound links
Using your favorite link analysis tool, you will need to segment the links you expect to have (your old links) to the new ones you believe are coming from an attack. This step is very easy to oversimplify because link scoring varies significantly, depending on your philosophy of links, risk tolerance and which tool you use to score links. The end result of this step is a list of links you think are part of an attack.

Check to see if the links being used against you are related or follow similar footprints:

  • Are you seeing a lot of links from low-quality blogs, scraper sites, bookmarking sites, wikis or directories?
  • Did a large number of new inbound links pop up at the same time?
  • Are a lot of your new links coming from the same IP address or countries?
  • Are the new links using the same anchors over and over?

This massive influx of inbound links can be the work of an individual or group using spam software. Spam software tends to leave some telltale traces, such as a high number of links using the same anchors or a concentration of links from a single specific footprint. An example of this might be links inserted in footers like this: “Powered by phpBB © 2000.”
If you were to look at your backlinks in your favorite link analysis tool, you might not immediately notice specific patterns or certain types of links. Look for unusual patterns such as adult and pharma anchor text phrases in new links, or a high volume of links you cannot attribute to any of your marketing activities. These types of links may indicate a negative SEO attack implemented by someone using a spam tool, or possibly someone using a network of sites.

Read more: How to defend yourself against an ongoing negative SEO campaign

 

Close
loading...