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All posts in Social Media Marketing

October 6, 2015
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25 Digital-Marketing and Social-Media Experts to Follow on Twitter

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Marketing, Social Media Marketing ,

Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.

In no particular order, here are 25 digital marketing and social media experts to follow on Twitter.

1. Guy Kawasaki: An industry veteran, Kawasaki’s Twitter feed is a source of inspiration that features a diverse range of topics. With nearly 1.5 million followers, it’s clear that he is doing something right.

2. Kim Garst: A social-media expert, Garst is always discussing the latest social-media-marketing strategies and sharing content from her excellent blog as well as curated posts that she believes provide value.

3. Noah Kagan: The founder of Appsumo and OKDork, Kagan is constantly sharing great pieces of content and bits of information via his Twitter feed. He is a great person to follow if you are into email-list building and growth hacking — and tacos.

Read more: 25 Digital-Marketing and Social-Media Experts to Follow on Twitter

September 2, 2015
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7 mistakes companies are making on social media right now

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Social Media Marketing

Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social.

You would think, however, that at this point we have a better understanding of what makes a successful brand social strategy. Unfortunately, companies are still getting social media marketing wrong. Very wrong. Here’s what I have witnessed, and how you can turn it around:

1. Retention > Acquisition
2. Don’t try to be everywhere
3. Step away from the spray & pray mentality
4. Don’t treat social as the Frankenstein of your brand
5. Social is not television
6. Think like a customer
7. Buying fans is not cool.
8. Not all fans are created equal.

Read more: 7 mistakes companies are making on social media right now

 

July 10, 2015
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8 Social Media Marketing Mistakes to Avoid (Infographic)

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Social Media Marketing

Any effective digital marketing strategy involves an integral component that is social media. Startup or not, it is one of the best digital platforms for propelling businesses forward rapidly, provided that social media marketing is done right.

For newcomers to the digital marketing industry, making a good first impression on social media is extra critical as they only get one chance to make it right. Losing that chance means lagging behind competitors and repairing reputation which in of itself a not so easy chore.

Don’t fall to the social media trap! Be informed, know these top 8 common mistakes.

Read more: 8 Social Media Marketing Mistakes to Avoid (Infographic)

 

June 9, 2015
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The Top 10 Benefits Of Social Media Marketing

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Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture.According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according toSocial Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

Read more: The Top 10 Benefits Of Social Media Marketing 

May 26, 2015
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7 Social Media Marketing Pitfalls Your Business Should Avoid

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Social Media Marketing

Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right.

So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid.

  1. Not having a strategy
  2. Being on EVERY social media channel
  3. Not being consistent
  4. Using social media as a sales platform
  5. Having an intern do it all
  6. Not engaging with followers
  7. Not tracking analytics and KPIs

While there are many firms on social media, not every company is seeing the value or reaping the rewards of their efforts. Be sure you are not falling into these pitfalls, and you’ll begin to realize the real value that social media can bring to your marketing strategy and business.

Read more: 7 Social Media Marketing Pitfalls Your Business Should Avoid

May 11, 2015
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5 Ways to Use Data to Adjust Your Social Media Marketing Strategy

Social Media Marketing Strategy
Social Media Marketing

5 Ways to Use Data to Adjust Your Social Media Marketing Strategy.

Being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on.

These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

Read More…

April 24, 2015
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Social Media Marketing: It’s about More Than Nice-looking Profiles

Social Media Marketing
Social Media Marketing

Social media marketing: it’s about more than nice-looking profiles.

The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels.

Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various social media marketing strategies as these systems are great for advertising.
Five of the most promising social media channels today are Facebook, Twitter, LinkedIn, and YouTube. Though they are all using different mechanisms for networking, the concept stays the same. Connecting is done by becoming a fan, following a member, add a connection, following a channel, and adding someone to a circle.

Read more…

March 24, 2015
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Three Social Media Tips for New Companies

3 Social Media Tips
Social Media Marketing

Three social media tips for new companies.

Social media is not a fad anymore.  It is continuing to expand and reach larger segments of the market. Most business owners are comfortable using social networking sites for personal use however, the concept of incorporating it into their business seems foreign, daunting and confusing.

According to a recent article on Social Times, 46% of web users turn to social media when making buying decisions. To proactively capitalize on this, more and more small-to-medium size businesses (SMB) are incorporating social media into their marketing strategy. The same article reports 3 out of 5 SMB are attributing the acquisition of new customers to their use of social media. As a business owner, the question now becomes: How can I use this information to my advantage? Here are three tips for diving into the social media pool.

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March 12, 2015
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How to Improve Social Media Marketing in 2015

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Social Media Marketing

How to Improve Social Media Marketing in 2015.

Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well?

Let me level with you: it’s not social media, it’s you.

If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business. 

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March 5, 2015
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A 3-Step Beginner’s Guide to Social-Media Marketing

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Social Media Marketing

A 3-Step Beginner’s Guide to Social-Media Marketing.

Social media has become as much a daily part of our personal lives as it has our business lives. What once was cutting edge just a few short years ago is now just the norm. So how do you know which aspect of social-media marketing you need to have and which aspects are simply passing fads?

Before you get your business up and running, here is your three-step definitive guide to social-media marketing.

  1. Determine your MVPs.
  2. Consistency isn’t key, it’s critical.
  3. Take risks.

Read more…

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