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All posts in Social Media Marketing

May 11, 2015
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5 Ways to Use Data to Adjust Your Social Media Marketing Strategy

Social Media Marketing Strategy
Social Media Marketing

5 Ways to Use Data to Adjust Your Social Media Marketing Strategy.

Being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on.

These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

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April 24, 2015
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Social Media Marketing: It’s about More Than Nice-looking Profiles

Social Media Marketing
Social Media Marketing

Social media marketing: it’s about more than nice-looking profiles.

The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels.

Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various social media marketing strategies as these systems are great for advertising.
Five of the most promising social media channels today are Facebook, Twitter, LinkedIn, and YouTube. Though they are all using different mechanisms for networking, the concept stays the same. Connecting is done by becoming a fan, following a member, add a connection, following a channel, and adding someone to a circle.

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March 24, 2015
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Three Social Media Tips for New Companies

3 Social Media Tips
Social Media Marketing

Three social media tips for new companies.

Social media is not a fad anymore.  It is continuing to expand and reach larger segments of the market. Most business owners are comfortable using social networking sites for personal use however, the concept of incorporating it into their business seems foreign, daunting and confusing.

According to a recent article on Social Times, 46% of web users turn to social media when making buying decisions. To proactively capitalize on this, more and more small-to-medium size businesses (SMB) are incorporating social media into their marketing strategy. The same article reports 3 out of 5 SMB are attributing the acquisition of new customers to their use of social media. As a business owner, the question now becomes: How can I use this information to my advantage? Here are three tips for diving into the social media pool.

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March 12, 2015
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How to Improve Social Media Marketing in 2015

SocialMedia2015
Social Media Marketing

How to Improve Social Media Marketing in 2015.

Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well?

Let me level with you: it’s not social media, it’s you.

If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business. 

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March 5, 2015
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A 3-Step Beginner’s Guide to Social-Media Marketing

3-step-beginners-guide-social-media-marketing
Social Media Marketing

A 3-Step Beginner’s Guide to Social-Media Marketing.

Social media has become as much a daily part of our personal lives as it has our business lives. What once was cutting edge just a few short years ago is now just the norm. So how do you know which aspect of social-media marketing you need to have and which aspects are simply passing fads?

Before you get your business up and running, here is your three-step definitive guide to social-media marketing.

  1. Determine your MVPs.
  2. Consistency isn’t key, it’s critical.
  3. Take risks.

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January 15, 2015
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Social Media Marketing in 2015: The Year of Quality Over Quantity

TWP Social Media Quality
Social Media Marketing

Social Media Marketing in 2015: The Year of Quality Over Quantity.

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline. Below we share some advice that will help businesses, both large and small, accelerate their 2015 growth through social media platforms.

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January 13, 2015
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10 Social Media Marketing Trends to Watch Out for in 2015

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Social Media Marketing

10 Social Media Marketing Trends to Watch Out for in 2015.

It was a little over five years ago when MySpace was still popular and Facebook just rolled out the now iconic “Like” button. Since then, social media grew into a huge worldwide phenomena with more than 1,730,000,000 users uploading 20 thousand pictures on Tumblr, 104 thousand images on snapchat and 2.46 million posts on Facebook every minute.

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