News Archives • TotalWeb Partners

May 21, 2025

Google Has Changed the Game—Has Your Online Strategy Kept Up?

From Algorithms to AI Overviews: 5 Years of Upheaval in Google Search and What It Means for Your Business

Since 2020, Google has overhauled how it displays search results, ranks pages, and showcases products. Yet many businesses still use outdated online strategies. In reality, more than 40 major updates have reshaped the digital playing field—and your company’s online success now hinges on how well you’ve adapted.

At TotalWeb Partners (TWP), we’ve tracked these shifts, helping clients rework their SEO and digital strategies to better align with Google’s new rules. So, let’s take a look back—and more importantly, ask: Has your marketing evolved to meet the moment?

The Scope of Change — 2020 to 2025

Google has released a stream of updates over the past five years. These include:

17 Core Algorithm Updates:Reshaping how authority and relevance are measured
8 Product and Review Algorithm Updates: Prioritizing trustworthy content
Multiple layout and UX shifts: From the disappearance of right-side ads to the rise of continuous scroll
AI Overviews and Shopping Graphs: Now dominate commercial search results, altering how users engage with brands

In essence, the structure, ranking logic, and visibility levers of Google Search are entirely different from five years ago.

Why It Matters to You

These aren’t just abstract changes—they directly impact how your potential customers find (or don’t find) you.

Example: The Deduplication of Featured Snippets (2020)
If your page was pulled into a snippet, it lost its regular organic ranking, cutting your visible exposure in half—unless you adapted your metadata and page structure accordingly.
Example: Free Product Listings and the Shopping Graph (2020–2024)
eCommerce players can now appear organically across Google properties—but only if your Merchant Center and schema are optimized.
Example: The AI Overviews Rollout (2024–2025)
AI-generated summaries now appear above traditional listings, influencing user trust and click behavior. If your content doesn’t align with Google’s preferred sources, you’ll be pushed down or excluded entirely.

The Invisible Threat: Doing Nothing

If you haven’t updated your SEO, product feeds, or content strategy in the last two years, you’re likely:

Missing free exposure in Shopping and Maps
Failing to appear in AI-generated answer summaries
Ranking lower due to outdated page experience metrics
Losing ground to competitors with structured data and content optimization

What worked in 2020 is not just outdated—it may be actively hurting your results.

How TotalWeb Partners Can Help

At TWP, we don’t just react to algorithm changes—we anticipate them. Here’s how we guide businesses like yours:

SERP-Ready Site Structures: Futureproof your architecture for AI-driven indexing and vertical integration.
Schema + Product Feed Optimization: Position your inventory to show up organically in Shopping and Search.
Conversion-Smart Content: Align your site with Google’s Helpful Content and Reviews updates.
Ongoing Monitoring: We track every core update and respond quickly.

Whether you’re a manufacturer, distributor, or service provider, your growth in this new era of search depends on proactive strategy—not passive maintenance.

Conclusion

The question isn’t if your marketing should change—it’s how fast you can catch up.

Google has overhauled its system. Has your digital team? If not, TotalWeb Partners is ready to help you close the gap—and move ahead.

Let’s Talk. Book a strategy call today to audit where you stand—and plan for what’s next.

Google Implemented Industry Changing Updates Over the Last 4 years)Download

January 13, 2025

by TWP Publisher

Why SEO Is Essential for Business Success in the Digital Era

Business News, News, Search Engine Optimization (SEO) search engine optimization (SEO)

As outlined by Search Engine Journal in their article “15 Reasons Why Your Business Absolutely Needs SEO,” the demand for quality search engine optimization (SEO) continues to rise as brands that adopt organic strategies early gain an edge over their competitors. The pandemic accelerated the need for online business transactions, and with the emergence of AI and other technologies, SEO has become an indispensable tool in digital marketing.

SEO remains the most sustainable and cost-effective way for businesses to connect with customers during critical decision-making moments. By boosting visibility and building trust, SEO lays the foundation for a strong, organic presence across multiple marketing channels.

1. Organic Search Drives Website Traffic
Organic search is often the top source of website traffic, forming a vital part of the buyer’s journey. Google, which dominates the search engine market, plays a pivotal role, making adherence to its guidelines crucial.

Other search engines like Bing, Yahoo, and DuckDuckGo also contribute to visibility—especially for niche markets where voice, visual, and specialized searches matter. Since Google and YouTube (the second-largest search engine) have a combined massive audience, appearing as a trusted resource on these platforms is a major competitive advantage.

2. SEO Builds Trust and Credibility
Just as in real life, building authority in the digital space takes time and effort. SEO helps brands establish credibility by demonstrating expertise, relevance, and trustworthiness over time. This is especially vital in the era of AI, where discerning between credible and untrustworthy sources is critical.

A well-executed SEO strategy provides more than visibility—it positions your brand as a trusted resource that consumers turn to for valuable information. By investing in consistent and quality SEO, businesses can strengthen their organic footprint and enjoy measurable, long-term impacts across digital platforms.

Click here to learn how Total Web Partners can elevate your SEO strategy and grow your online presence.

December 2, 2024

by Ericca Muhammad

SEO Trends for 2025

News, Search Engine Optimization (SEO) Search Engine Optimization, SEO, SEO Optimization

Stay ahead by preparing to navigate the evolving landscape of SEO, including the value of E-E-A-T, the results of Google’s antitrust trial, AI, and technical advancements.

As 2024 draws to a close, SEO continues to evolve rapidly, with 2025 promising even more disruption. From Google’s antitrust trial to the rise of AI, the need for originality and technical excellence will define success in the coming year. Let’s explore the key trends reshaping SEO strategies.

1. E-E-A-T and the Push for Originality

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, a framework Google uses to evaluate the quality of content. Introduced in Google’s search quality guidelines, E-E-A-T underscores the importance of creating content backed by personal or professional experience and reliable sources.

In 2025, originality will remain paramount. Google’s “OriginalContentScore,” as referenced in leaked documents, signals the importance of unique, high-quality content. To stand out, brands must leverage their data, customer reviews, and original research to deliver personalized insights.

Highlighting authorship and the human experience behind content can bolster authenticity and trust. This means showcasing your team’s expertise through updated author bios and integrating user-generated insights to address customer pain points and fill content gaps.

2. Search: The Uncloaking of Google’s Secrets via the Antitrust Trial

Google’s ongoing antitrust trial could dramatically alter the search landscape. If forced to share its algorithms and data, competitors may accelerate their own search engine development, leading to a diversification of search platforms.

For SEOs, this means crafting strategies for multiple search engines rather than just Google. The trial could also expose ranking factors and user behavior insights, enabling unprecedented optimization opportunities. However, this transparency may tempt some to manipulate rankings, risking a return to outdated SEO tactics.

The Department of Justice is expected to release proposals in late 2024, with potential impacts rolling into 2025. For now, SEOs should prepare to adapt to an increasingly competitive and diverse search environment.

3. AI as a Powerful (or Terrible) Assistant

AI continues to revolutionize SEO, but over-reliance on generic AI tools can lead to uniformity and mediocrity. Many AI systems operate as “black boxes,” delivering results without transparency, which can undermine trust.

To combat these challenges, consider building or customizing AI tools tailored to your brand. Platforms like Google’s Gems and GPTs from ChatGPT allow you to train AI on your proprietary data, such as customer reviews and Google Analytics, ensuring a unique and secure approach.

While AI can streamline workflows, it can’t replace human creativity or critical thinking. To excel in 2025, SEOs must balance automation with personal experience, ensuring content reflects their unique brand voice and originality.

4. The User Versus the Keywords

2025 will prioritize user intent over keyword density. SEO strategies should center around solving user pain points and delivering valuable insights rather than targeting high-volume keywords.

Long-tail searches and natural language queries dominate modern search behavior. Instead of focusing on competitive, generic terms, create content that directly addresses user challenges. Search engines reward content that offers clear, relevant, and actionable information, emphasizing user satisfaction over traditional keyword strategies.

5. Technical SEO Will Matter More Than Ever

Technical SEO remains a cornerstone of success. Optimizing structured data, site architecture, and page speed ensures search engines can easily crawl and rank your website. Platforms dependent on JavaScript must address rendering issues to avoid visibility problems.

Accessibility and mobile optimization are non-negotiable. Core Web Vitals and mobile-friendly designs directly influence rankings. Leveraging tools like Google Search Console and Bing Webmaster Tools can help identify and resolve technical challenges.

In 2025, refining your site’s technical foundation will be critical for long-term visibility and user satisfaction.

Learning and Adapting: The Key to SEO Success

SEO is an ever-changing field. Staying agile and continuously improving across multiple platforms and strategies will set successful SEOs apart. With these trends in mind, 2025 offers an exciting opportunity to innovate and thrive in an increasingly dynamic digital landscape.

Prepare, adapt, and evolve to stay ahead.

Original Source – Search Engine Land – Maria Georgieva – https://searchengineland.com/seo-trends-2025-447745

November 25, 2024

by TWP Publisher

Think Tech and Personalization for 2024 B2B Marketing Success

News B2B marketing

As highlighted in Forbes’ article, “B2B Marketing? Think Tech, Tailoring And Business-To-Human Communication,” the future of B2B marketing in 2024 is defined by three key strategies: leveraging technology, tailoring content, and embracing human-centric communication. In a landscape saturated with competing voices and shaped by evolving technologies, businesses must focus on differentiation and aligning their marketing strategies with core objectives.

Key Trends in B2B Marketing:

Technology and AI Integration: Generative AI is revolutionizing marketing, with 40% of organizations planning to increase AI investments, according to a McKinsey & Company survey. AI tools enhance content creation, refine consumer targeting, and improve engagement while streamlining processes like research and idea generation. However, AI should augment human decision-making rather than replace it, ensuring unique, accurate, and personalized communications.
Tailored Content: Businesses must create content that resonates with their audience’s specific needs and challenges, leveraging omnichannel strategies to meet prospects where they are.
Human-Centric Approach: Despite technological advances, B2B marketing success hinges on building genuine connections and fostering trust through “business-to-human” communication.

By combining these elements, marketing teams can navigate the challenges of a competitive landscape, enhancing ROI and strengthening their market position.

Click here to learn more about Total Web Partners capabilities and services.

November 19, 2024

by TWP Publisher

B2B Marketing Tips: Why This Approach is Always Relevant

News B2B marketing

As explored in Marketing Week’s article, “Is This Applicable to B 2B Marketing? Please Stop Asking,” the notion that B2B and B2C marketing concepts are fundamentally different is largely a myth. Despite the unique complexities of B2B—such as multi-layered buying committees and sales-driven execution—the core marketing principles remain universally applicable across both sectors.

B2B brands face challenges, like navigating relationship-focused sales and addressing complex decision-making processes, but these don’t negate the relevance of proven marketing strategies. Research from LinkedIn’s B2B Institute, collaborating with marketing experts like Peter Field and Byron Sharp, highlights how concepts like salience, distinctive assets, ESOV (excess share of voice), funnels, and emotional engagement work just as effectively—if not more so—in B2B contexts.

Marketing approaches tailored for consumer goods (like emotional storytelling or building mental and physical availability) translate well to B2B. The LinkedIn study even suggests that these strategies deliver exceptional results in B2B environments, proving their adaptability and impact across industries.

Click here to learn more about Total Web Partners capabilities and services.

October 31, 2024

by TWP Publisher

Understanding B2B Marketing: Strategies that Drive Results

B2B Marketing, News B2B marketing

In Shopify’s article, “What Is B2B Marketing? Strategies and Trends (2024),” B2B marketing is explored as a dynamic field aimed at building business relationships and driving growth. Unlike B2C marketing, which targets individual consumers, B2B marketing focuses on engaging other businesses, often involving multiple decision-makers and complex approval processes. Giants like Salesforce, Microsoft, and Oracle exemplify the intricate nature of B2B marketing, where strategies must resonate with real people within businesses, despite the corporate focus.

Two primary approaches define the B2B marketing landscape: Lead-Based Marketing and Account-Based Marketing (ABM). Lead-based marketing casts a wide net, capturing a broad audience regardless of how closely they align with a company’s target demographic. The goal is to attract as many leads as possible into the top of the funnel, though only a fraction may eventually convert to customers. This approach suits businesses aiming to reach a larger, more general market segment.

In contrast, Account-Based Marketing (ABM) takes a personalized approach, treating high-value prospects as individual markets. ABM focuses on specific target businesses, creating tailored strategies that align with each client’s unique journey, thus nurturing closer, more valuable relationships. This results in a narrower funnel where the focus is on quality over quantity, with leads that are often closer to conversion.

Both approaches offer distinct advantages depending on a company’s goals, resources, and target audience. For companies looking to capture broad interest, lead-based marketing provides reach and volume. For those focusing on high-value clients, ABM offers a more precise and relationship-focused pathway to success.

Click here to learn more about how Total Web Partners can help elevate your B2B marketing strategy with tailored, results-driven solutions.

October 16, 2024

by TWP Publisher

Elevate Your B2B Marketing with Proven High-Impact Tactics

B2B Marketing, News B2B marketing

In MarketingProfs’ article, “What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You,” a fresh look at B2B marketing reveals surprising data on what distinguishes top performers from the rest. Amid endless opinions on marketing best practices, new research sheds light on what truly drives results—often in ways that challenge conventional wisdom.

For instance, understanding customer needs may seem fundamental, yet only a minority of marketers prioritize this. Research shows that just 36% of B2B marketers investigate the makeup of their buying committees, and a mere 18% develop ideal customer profiles (ICPs) or personas. Despite the emphasis on knowing your audience, most marketers rely on partial insights, limiting targeting accuracy and effective budgeting. Those who invest in in-depth customer understanding, however, gain a competitive advantage.

Differentiation also emerges as a major success factor. Top-performing B2B marketers don’t view it as optional but as essential. For example, tech companies with distinct, tested, and customer-validated positioning are twice as likely to excel in areas like lead generation, demand generation, and brand-building. Professional services see an even greater performance boost from a well-defined market position, proving that differentiation is more than a marketing cliché—it’s a powerful driver of success.

Click here to learn more about how Total Web Partners can support your journey toward data-driven, high-impact B2B marketing strategies.

September 16, 2024

by TWP Publisher

Boost Your SEO in 2024: Key Strategies to Stay Ahead

News Search Engine Optimization, SEO

As outlined in Forbes’ article “3 Ways To Enhance Your SEO In 2024,” the ever-evolving landscape of search engine optimization (SEO) continues to challenge businesses to adapt their strategies. With emerging trends like voice search and an increased focus on Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) framework, staying ahead in SEO requires proactive adjustments. Here are three key strategies to enhance your SEO in 2024.

1. Adapting to the Rise of Mobile and Voice Searches

Traditional text-based searches are increasingly being replaced by mobile and voice searches. As digital assistants like Siri, Google Assistant, and Alexa become more integrated into daily life, users are leaning towards spoken queries that are longer and more conversational. By 2026, it’s predicted that over half of internet users in the U.S. will utilize voice assistants for their searches.

From an SEO perspective, this shift means that optimizing for voice search is crucial. Unlike text searches, voice queries are typically longer and phrased as questions. To capture this traffic, businesses should focus on incorporating longtail keyword phrases and conversational content into their SEO strategies. Additionally, local SEO remains vital, as many voice searches involve users looking for services in their immediate vicinity. Make sure your website is optimized for speed, as slow load times can deter users and negatively impact your rankings.

2. Embracing E-A-T with a Focus on Experience

Google’s E-A-T framework—emphasizing Expertise, Authoritativeness, and Trustworthiness—remains a cornerstone of SEO. Recently, Google introduced a new element, Experience, making it “Double E-A-T.” This addition highlights the importance of content created by authors with real-world experience, as searchers value insights from knowledgeable sources.

To boost your site’s topical authority, create content hubs that thoroughly cover specific topics of interest. For example, if your business specializes in personal injury cases, developing a comprehensive hub on car accidents with detailed, authoritative content can establish your site as a trusted resource. In addition to primary content, include subtopics that expand on related issues, and use internal links to keep visitors engaged and guide them through your site.

3. Prioritizing Local SEO

With the growing prevalence of voice searches, local SEO has become more critical than ever. Searchers often look for services near them, making it essential for businesses to optimize their online presence to cater to local audiences. Ensure that your business information, such as address, phone number, and operating hours, is accurate and consistent across all platforms, including Google My Business. Utilize location-based keywords in your content and encourage satisfied customers to leave reviews, as positive feedback can significantly boost your local search rankings.

Additionally, ensure that your website is mobile-friendly and loads quickly, as mobile searchers expect seamless browsing experiences. By focusing on these aspects, you can effectively reach your target audience and improve your chances of appearing in local search results.

By adapting to these evolving SEO trends, you can enhance your digital presence and maintain a competitive edge in 2024. Focusing on voice search optimization, building authoritative content, and prioritizing local SEO are key steps in driving traffic and engagement to your website.

Click here to explore how TotalWeb Partners can help you stay ahead of the SEO curve and enhance your online visibility.

July 15, 2024

by TWP Publisher

Key Benefits of Web Development for Every Business

News Web Development

As reported by Global Brands Magazine in their article “4 Benefits Of Web Development For All Businesses,” web development has significantly evolved, making it accessible to businesses of all sizes. Even with a small budget, companies can now afford to have a comprehensive business website. But why invest in a website when social media and other marketing tactics exist? Here are the top four benefits of having a dedicated business website:

1. Customized For Your Business One of the primary advantages of a business website is customization. A well-designed website allows businesses to tailor their online presence to meet specific needs and differentiate from competitors. Customization helps improve business processes, freeing up time to focus on critical and creative aspects of products and services. A full-stack web app development company specializes in creating customized business websites that reflect your unique brand identity and requirements.

2. Scaling Your Products Scalability is crucial for business growth. Sticking to the same methods for selling products and services will yield the same results. A business website provides a platform for scalability. By optimizing for SEO, businesses can reach a broader market, attract new customers, and ensure continuous growth. Web development services help businesses scale by developing websites that are not only visually appealing but also optimized for search engines, enhancing visibility and customer engagement.

3. Keeping Your Data Safe Data security is a paramount concern in today’s digital landscape. Competitors and hackers are always looking to exploit vulnerabilities. A business website offers better control over data security compared to relying solely on social media platforms. With a dedicated website, businesses can implement robust security measures to protect sensitive information. Trusted web development agencies prioritize data security, providing clients with secure websites that safeguard their business data from potential threats.

4. Maintenance Is Easy A custom business website offers remarkable flexibility and ease of maintenance. Working with a trusted web development agency ensures that any issues can be quickly resolved without incurring excessive costs. Moreover, a well-maintained website delivers a high return on investment (ROI). Once set up, it continues to generate sales and support business operations with minimal ongoing expenses.

In conclusion, investing in a business website provides numerous benefits, including customization, scalability, data security, and ease of maintenance. These advantages contribute to improved business processes, enhanced growth opportunities, and better data protection, ultimately leading to higher profitability.

Click here to learn more about TotalWeb Partners’ capabilities and services.

June 26, 2024

by TWP Publisher

Step into the future with an AI Upgrade from TotalWeb Partners

Business News, News

There will be 3 billion searches today. Is your online partner equipped to navigate the ever-changing online world?

Step into the future with TotalWeb Partners and ensure that your website clearly explains everything you do.

Imagine your site auto-updating with blogs, new pages, and success stories. No more scrambling for content, trying to find time to work on your site, or worrying about competitors

Our AI:

builds pages and enhances data,
provides on-going dynamic updates focused on improving the user experience

Say goodbye to outdated pages and hello to a site that is always fresh and engaging.

And the best part? You don’t need extra resources, TotalWeb Partners does all the heavy lifting.

Ready to be on the cutting edge? Contact TWP for an AI upgrade today!

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