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Archive for July, 2022

Web hosting for SEO: Why it’s important

Want to know an easy way to speed up and improve the overall performance of your website?

Invest in good hosting.

Ignorance is no longer an excuse for any company to use a cheap web host.

Website performance is a critical element that can help improve your rankings, traffic and conversions.

This guide will cover everything you need to understand about why web hosting is important for SEO.

What is website hosting
A website hosting service provider, or web host, is a service that offers the technology required for a website to be viewed online.

Think of a web host as the home base of your website. Websites or webpages are stored on special computers called servers, and through the server your webpages get connected and delivered to internet browsers.

So, when users want to view your website, all they have to do is type your website address or domain into their browser.

When building a website, companies typically invest a lot of time and resources on design, development, digital marketing and SEO.

But web hosting is one area that tends to be an afterthought.

If you are willing to invest in making sure the website looks good and driving traffic to it, why not also ensure that the actual website is fast, functional and flexible?

Using a high-quality web host can maximize your conversion rates, along with other helpful benefits.

How web hosting benefits businesses
If you want a website for your business, then you will need a web host. Although web hosting is usually left at the back of a business’ mindset, it is crucial for your online presence.

A reliable web host can give your company a variety of benefits, such as:

  • Improved site performance.
  • Effective data management.
  • Enhanced security.
  • High uptime.

In short, investing in a reliable web host is wise – and should help grow your business.

Read more: Web hosting for SEO: Why it’s important

Web design trends for creative portfolio websites

As artists, we all have something in common: We need an online portfolio to showcase our (design) skills, talent and creativity. A portfolio website also helps clients or employers to imagine what they can expect when they hire you. But how can you make your portfolio stand out?

Before you start designing your website, make sure to complete these three things:

  • Step 1: Think about what goals you want to achieve with your portfolio website.
  • Step 2: Pick your best work.
  • Step 3: Tell a story.

In other words, decide what information your portfolio must include to speak to potential clients or employers. Then, wrap it into a story about yourself and your work.

Once you got that lined up, let’s start with the actual design of the portfolio website. The following UX design trends will make your website glow up in no time!

Choose a simple and minimal design
Too many visual elements can be overwhelming. A clear and minimal design, on the other hand, improves your website’s navigation. Uncluttered pages make your work shine, as they guide visitors to focus on the elements you want them to focus on. If your portfolio is rather cluttered, consider giving it a simpler design. In some cases, this can improve user experience, which also has a positive effect on search engine optimization and your search engine rankings.

Add interactivity
Today’s websites are more than static pages. Everything is getting faster and more dynamic, and so are websites. Adding interactive elements to your portfolio gives it a unique design and makes it stand out. If you’re rather inexperienced in web design, start out by experimenting with interactive elements such as color shifts or animated fonts.

Create a prominent “About Me” page
The first thing a visitor of your portfolio wants to see is your profile. They want to get to know you and your story. By prominently placing your “About Me” section at the start of your website, you can draw visitors in. They might spend more time on your website, which is also one of the factors that improve your website’s search engine visibility.

Add a headshot
To pep up your profile, you can add a large headshot. This helps your visitors to connect with you and your character upon opening your website. It also signals your visitors that they are looking at a portfolio. Next to your headshot photo, you can place interesting information about yourself and your work.

Whitespace
When it comes to designing the portfolio layout, make sure to add a lot of whitespace between the elements. The current trend of minimalistic design goes hand in hand with a clear layout. By adding lots of whitespace to your portfolio, you can highlight certain works and improve readability.

Read more: Web design trends for creative portfolio websites

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