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Archive for March, 2019

LinkedIn Marketing Priorities in 2019

Are you planning to make LinkedIn a focus of your digital marketing efforts in 2019?

For those that are looking to get more out of the professional social network, it can be helpful to know what others are doing on the platform, and what they’re looking to achieve with LinkedIn’s tools. That’s the focus of this new infographic from LinkedIn – the platform recently surveyed its members to get more insight into expectations, priorities and more, related to platform use.

There are some interesting insights here. The questions are obviously LinkedIn-specific, but it’s worth noting the most popular topics (the platform’s ‘Matched Audiences’, which combines your data with on-platform insights, is a key focus) and what other marketers are using LinkedIn for.

You can read LinkedIn’s full report here, or check out the graphic below.

Read more: LinkedIn Marketing Priorities in 2019

A Quick Primer on Managing Your Web-Development Tasks

Early in the life of your startup, perhaps when that venture is still just a side project, you need to get serious about the design of your website or app(s). And you can expect that task to be a financial drain. Building a great interface isn’t all that different from building a house: It has to be done by a great designer or coders; and those professionals’ labor doesn’t come cheap.

However, there are ways you can reduce costs and the amount of time that designer or coder spends on your project. Here are the typical stages of a web-development project and how you can reduce costs at each step.

The web-design cycle
For those of you less familiar with web development, there is usually a set system for how new pages and features get designed and built. While this might vary from place to place, most larger businesses will have some variation on the following stages for building and improving web properties and apps.

Initial wireframes or mock-ups
First, there is a pre-design phase where any new ideas are mapped out, usually as a “wireframe” or “mock-up” (there is a difference). Those ideas might be for a new web page, a new feature in an app or some other element which might change the overall aesthetics or functions of your web property.

The design of a whole new site or app can be a large undertaking requiring many mock-ups and meetings, but a single page change will often be something an individual can build a wireframe for. This rough sketch of the proposed site can be shown to colleagues at meetings as well as to the company’s go-to or in-house designer. It can be discussed and reworked until everyone is happy.

The design at this point will only be rudimentary and will show where certain features are and where large images might go, and give some indication to the designer of how the overall page/feature should look.

Read more: A Quick Primer on Managing Your Web-Development Tasks

10 of the Best Social Media Marketing Tools for 2019 [Infographic]

Social media marketing is an extremely multifaceted field with every aspect requiring a lot of work. You probably know that. That’s why most of us use a whole set of tools to analyze, create, advertise, and more.

Unfortunately, there are enough social media tools on the market to get one absolutely confused. This infographic by Awario, shares a list of the best social media marketing tools for 2019.

The ultimate list of tools is broken down into five crucial categories:

  • Social media monitoring
  • Social media management
  • Content marketing
  • Creating workflows
  • Advertising

Read more: 10 of the Best Social Media Marketing Tools for 2019 [Infographic]

 

How AI is reshaping web development

Few technological developments have garnered as much media attention as AI, and for good reason: Few nascent technologies have disrupted as many industries and commanded as much consumer attention as AI has. Despite the fact that AI is drastically upending many predictions about what the future of business looks like, however, too little attention is being paid to the way that it’s radically reshaping web development as we know it.

Savvy web developers around the world are already rushing to embrace the power of AI. Here’s how AI and the offshoot innovations it’s enabling are reshaping web development and giving developers everywhere hope about the future of tech.

A new kind of user experience

The biggest way that AI is reshaping web development is by offering users everywhere a new, more personalized experience unlike anything they’ve ever enjoyed before. Talented developers have understood for years now that in order to consistently lure new users in, you need to engage them and provide them with enticing, interactive web design that reacts to their choices. Now, with a helping hand from some AI companions, developers everywhere are realizing that they can cultivate a new kind of user experience that exploits the power of machine learning (ML) to dynamically adapt more quickly than ever before.

We aren’t quite yet at the point where we can delegate everything to the machines, but anybody involved in web development over the past few years can tell you that ML is rapidly breaking onto the scene and isn’t showing any signs of slowing down. The exciting promise of ML as it pertains to web design will only grow in the near-future, too, especially as investment dollars continue to flood in from around the world. Eager investors everywhere understand that AI knows no limits and can be leveraged by businesses anywhere regardless of their size.

Read more: How AI is reshaping web development

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