Every company marketer posting on social media is curious about the best times to post their content. While each audience is unique, having a rule of thumb can be extremely helpful when you’re first starting out. Sprout Social recently published the results of their “Best Times to Post on Social Media: 2018 Industry Research”, a report which includes preferred time slots for the big 4 — Facebook, Instagram, Twitter, and LinkedIn.
Unlike other reports I’ve seen on this topic, which often recommend a single time or small window, Sprout has detailed “heat maps” for each channel. I reached out to Rachael Samuels, Social Media Manager at Sprout Social, to find out more about the report and the research behind their findings.
Harrison: Other companies have looked into the best times to post on social. What did your data science team do differently?
Samuels: Sprout Social’s data science team constructed a more targeted approach that takes into account interactions with 935 million messages across 420,000 social profiles connected to Sprout. The data that our team uncovered not only provides specific days and times for the most engagement on social for each platform, but offers similar data for specific industries, including tech, CPG, and healthcare, among others. Using this data as a guide empowers marketers with the best opportunities to maximize personalized consumer engagement.