Archive for January, 2016

5 crucial steps to win at SEO

It’s impossible to overstate the importance of search engine optimization when it comes to online marketing. Google is many things, but it’s the company’s advertising business that pays for all of those moonshots. The fact remains that Google is the world’s largest advertising company, and if you’re looking to score high on its search engine results page (SERP), it’s worth listening to what Dan Clarke, founder and CEO of search agency Disruptient, has to say, noting that these 5 main principles are the guiding light behind all of TWP’s strategies.

  • Content is King
  • Quick Access
  • Unique url per content segment
  • External links are valuable
  • Do not try to fool Google

Dan was in Jakarta for the recently concluded Tech In Asia Jakarta 2015 conference, and shared advice, stories, and insights into how best to tackle SEO. Speaking to a packed room at the Marketing Stage, Dan summarized his entire advice with one golden rule: build websites for people, not for search engines.

“If you keep this rule at the forefront of your process, it automatically fulfills most of Google’s requirements for delivering quality results on their platform.” explains Dan. “Ranking first is not the sole factor, it’s about looking good as well. Google is now an ‘answers engine’ rather than a search engine.”

Read more: 5 crucial steps to win at SEO

6 Principles That Must Be Applied to Social Media Marketing

In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors offer some on-point advice about how to best use social media to create effective marketing campaigns.

Many direct response marketers think social media is complete fluff — and for a lot companies, it is. That’s because most marketers do not apply any direct marketing tactics to their strategic approach (if they are even strategic at all).

Anyone who either doesn’t know if their marketing is working and/or thinks the focus should be awareness building and not revenue generation could make some small but significant tweaks to their efforts and drive huge results.

Let’s cover a few key business principles as applied to social media:

Read more: 6 Principles That Must Be Applied to Social Media Marketing

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