As reported by Search Engine Land in the article “Why SEO Fundamentals Are 10x More Important Now,” the explosion of generative AI and AI-powered search tools like ChatGPT Search and Google AI Overviews has transformed how people find and consume content online. Yet, the surprising takeaway is this: the future of SEO still hinges on its oldest rules. 

While it’s tempting to chase the latest algorithm updates or AI hacks, businesses that master the core pillars of SEO—technical health, content quality, keyword targeting, and authoritative backlinks—are still the ones seeing the greatest gains in visibility. These time-tested principles are now more important than ever as AI search tools use them to determine what content is trustworthy, helpful, and worth surfacing.

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Article with all rights reserved, courtesy of Search Engine Land — https://searchengineland.com