What Is Web Design? • TotalWeb Partners

Quite often, web design is used interchangeably with web development, but are the two synonymous? In this article, I take a look at what web design entails in a bid to enlighten those who would like to pursue a career in web development and those who just want to satisfy their curiosity on the subject.

Web development and its 3 heads

The web development process generally involves three main phases. These are web designing, front-end development, and back-end development. Each stage is normally done by a person who specializes in that particular phase of development, although there are some web developers with more than one skill. A person with skills in web design, front-end, and back-end development is known as a full-stack web developer.

Not all developers end up as full-stack developers. If you identify with the philosophy that a jack of all trades is a master of none, then you should be content with specializing in one aspect of web development- like web designing.

A web designer plays a crucial role in the creation of webpages. A webpage is a document you access when you visit a website. The two words-webpage and website- are sometimes used interchangeably, but that is a story for another day. So what does a web designer do?

Designing the web…
The web designer creates a layout of elements that appear on a web page. The elements range from text, images to videos.

A logo and favourite icon (favicon), are among images that can be found on a webpage. The logo and favicon are part of a brand. Sometimes the web designer is tasked to design the brand or to ensure that existing images are in a certain format and size for the best user experience(UX). The logo typically appears on the navigation panel of a webpage while the favicon is visible in a web browser’s history and it may also appear on home screens of mobile devices.

Fonts and colours on a webpage are also chosen by a web designer and they usually resonate with the brand. The web designer comes up with colour scheme codes for use by developers later in the development process since colours are rarely referred with their names in web development. The web designer also makes sure that the correct fonts are used. Now you might be wondering what skills should a web designer possess?