Returning customers spend more than new and one-off customers. If someone who bought from you buys a second time, you can usually count on them to buy a third. This is important: repeat customers become more valuable over their lifetime.
But how do you get repeat customers? It’s all about customer retention. Read this short guide to learn four tips for increasing customer retention from Web design vs web development experts Huemor.
- Create offers for returning customers. Don’t just advertise “new customer” discounts; returning customer promotions can be even more lucrative. This could mean a seasonal discount, a special comeback offer, or a sale event for returning customers. Your repeat customers are the bulk of your earnings: every once in a while, make them feel valued.
- Reward loyal customers with a brand VIP program, so they know you care about their business and are keen on rewarding them for staying with you. Setting up an email marketing system paired with a personalized account page will not only give you valuable data about the customer, but also give them a series of perks for signing up to be a VIP member. Some ideas for what to include are birthday discounts, exclusive first-looks at new products, and early-bird discounts.