The increased proliferation of social media, alongside advances in AI technology, means the capabilities of digital advertising platforms are changing and improving all the time.
Below we run through some of the biggest updates on social media in 2019 and what we can expect looking ahead into 2020.
What changed for social media marketing in 2019?
Improvements to the Facebook Ads Manager interface
Facebook is always making small changes to the design and functionality of Business Manager. But in April of 2019, the Ads Manager interface was redesigned to incorporate a number of new features. They included:
- New navigational experience in Ads Manager – this update made it easier for advertisers to navigate through multiple ads and ad sets.
- Integrated search and filter function – a combined search and filter bar let advertisers search or select filters to find ads, ad sets or campaigns.
- Dynamic action bar – now shows only the most frequently used actions, making it easier to determine what changes may have affected your ads.
Introduction of Messenger Ads & Chatbots
AI-powered chat services are popping up on many sites worldwide — it’s never been so important to incorporate them into your 2020 marketing strategy.
Chatbots and Messenger ads empower marketers to give prospective buyers full focus, enabling maximum engagement, and converting them into paying customers.
Read more: SOCIAL MEDIA MARKETING TRENDS FOR 2020