All posts in White Paper

In this White Paper, you will learn:

• What is a Contracting Market?
• Recent Price Falls in the Cannabis Market
• How to Market in the Downturn
• And More!

What is a Contracting Market?

A contracting market is one that is shrinking or seeing a decrease in prices. This can also be seen as market deflation.

According to Investopedia:

“Deflation can be caused by many different economic factors, including a decrease in the demand for products, an increase in the supply of products, excess production capacity, an increase in the demand for money, or a decrease in the supply of money or availability of credit.”

Recent Price Falls in the Cannabis Market

The cannabis market is one of the most recent to see rapid price drops despite widespread inflation in nearly every other area of the economy.

These prices drops are due to multiple factors that demonstrate the complex nature of the industry.

According to CNN:

“Price declines may not mean cannabis is immune to inflationary effects, they’re just yet another example of the complex business dynamics playing out in this burgeoning industry.”

These Factors Include:

• Excess inventory
• Heavy competition
• Lack of federal legality

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In this White Paper, you will learn:

• What is Social Media
• How Social Media is Used by Businesses
• Demographics of Decision Makers on Each Platform
• How to Craft an Organic Social Media Strategy
• And More!

What is Social Media?

Social Media is comprised of various websites and applications that are centered around bringing individuals together and creating spaces where thoughts can be shared.

According to Investopedia:

“The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos.”

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In this White Paper, you will learn:

• What is a CRM
• Who Uses CRM Software
• The Benefits of a CRM
• And More!

What is CRM?

CRM stands for Customer Relationship Management.

According to Salesforce: “Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business.”

In order to achieve this goal, you will need to utilize a CRM software, which is
the specific technology that allows you to manage all your company’s relationships and interactions with customers and potential customers from one location.

In this white paper, we will be exploring CRM software in greater detail and outlining why it is vital to your organization’s success.

Please fill out the form to the right to download the full white paper.

In this White Paper, you will learn:

• Why Presentation Skills Matter
• Tips on Giving an Effective Presentation
• More Speaking Opportunities
• And More!

Why Presentation Skills Matter

It is no secret that having effective presentation skills is vital in the professional world. But why exactly?

Good Presenters are Good Communicators

A presentation at its core is an avenue to communicate your ideas to an audience. If you are an effective presenter that means you are also an effective communicator.

Presentation Skills Help Business Success

In your career, it is common that you will have to convey ideas in some type of presentation whether that is a seminar at a conference or presenting ideas to your team or clients. If you are able to do this effectively, you will be noticed by your superiors and have a higher chance of moving up.

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In this White Paper, you will learn:

• How to Tell if Your Website Needs an Update
• SEO Best Practices
• Website Design Trends for 2022
• And More!

How Can You Tell Your Website Needs an Update?

Site is 4 or More Years Old

Technology around websites and site security is constantly evolving.

Not Visually Appealing or User-Friendly

Are you following the latest design trends?

No Longer Matches Your Branding

Have you recently rebranded your company? Bring those changes to your website.

Not Responsive

Now that more traffic is coming from tablets and phones, Responsive Web Design (RWD) is more vital than ever. RWD is the changes to a site depending on the screen size and orientation of the device it is being viewed on.

Please fill out the form on the right to download the full white paper.

In this White Paper, you will learn:

• What are Inbound & Outbound Marketing
• How to Implement Inbound & Outbound Marketing Strategies
• What are the Benefits of Each
• Why You Should Work with an Agency on Your Strategies
• And More!

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” – Hubspot

Essentially, Inbound marketing is the method of growing your business through the development of meaningful relationships with your current and potential clients.

“Outbound marketing refers to any kind of marketing where a company initiates the conversation and send its message out to an audience.” – Wordstream.com

Essentially, Outbound Marketing is what is considered “traditional” marketing by many. Please fill out the form above to download the full white paper.