In this White Paper, you will learn:

  • What is Social Media
  • How Social Media is Used by Businesses
  • Demographics of Decision Makers on Each Platform
  • How to Craft an Organic Social Media Strategy
  • And More!

What is Social Media?

Social Media is comprised of various websites and applications that are centered around bringing individuals together and creating spaces where thoughts can be shared.

According to Investopedia:

“The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos.”

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