TotalWeb Partners (TWP) continued its long-standing collaboration with May Conveyor, Inc., a Cleveland, OH-based manufacturer of heavy-duty industrial conveyor belting and precision chain assemblies. Marking the 3rd design evolution of their web platform, TWP overhauled their digital presence to showcase their 40+ years of American manufacturing leadership and position them as the premier supplier for major OEM replacement belting worldwide.
Our strategy focused on transforming complex engineering specifications into a user-friendly B2B purchasing hub:
- Interactive Technical Spec Sheets: Built detailed specification hubs for their entire product lineup—including steel hinge, chip, combination, beaded apron, and Z-apron belts—highlighting pitch sizes, alloy options, and exact OEM interchange compatibility.
- Industry & Application Guidance: Developed targeted industry landing pages (Automotive, Heavy Stamping, Foundry & Mining, CNC Machining, Waste & Recycling) to match specific conveyor belts with extreme operational conditions like high shock, heat, and scrap handling.
- Engineering Parts Layouts: Integrated comprehensive technical diagrams and specification guides for 6-inch and 9-inch pitch chain assemblies, making it effortless for plant managers and procurement teams to identify correct replacement parts.
- Trust & Quality Verification: Highlighted their ISO 9001 certification, 100% US-manufactured commitment, technical selection FAQs, and real-world industrial case studies to establish immediate credibility.
- Industrial & Local SEO: Implemented a dense SEO network using strategic inline linking to connect belt specifications, replacement part numbers, and industrial application keywords for search dominance.
- Streamlined Quote Request Flow: Engineered an intuitive, high-converting “Request a Quote” process built on modern web technology to help facilities in breakdown crises quickly order custom or drop-in replacement belting.
This 3rd design evolution equips May Conveyor with a high-capacity digital portal that bridges the gap between traditional heavy manufacturing and modern digital procurement.