All posts in Social Media Marketing

How to Improve Social Media Marketing in 2015.

Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well?

Let me level with you: it’s not social media, it’s you.

If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business. 

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A 3-Step Beginner’s Guide to Social-Media Marketing.

Social media has become as much a daily part of our personal lives as it has our business lives. What once was cutting edge just a few short years ago is now just the norm. So how do you know which aspect of social-media marketing you need to have and which aspects are simply passing fads?

Before you get your business up and running, here is your three-step definitive guide to social-media marketing.

1. Determine your MVPs.
2. Consistency isn’t key, it’s critical.
3. Take risks.

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