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All posts by TotalWeb Partners

7 Upcoming E-commerce Web Design Trends to Adopt in 2018

With the advancement in the technology, most of the individuals have just forgotten the time when they used to buy the things manually. Now the businesses are coming online with the e-commerce website. In this era of modernity, most of the individuals do not have much time to go to the shop and buy the things they need. Due to this, there is a rise in online shopping day by day from the e-commerce website. As there is the vying number of websites on the internet, thus the people go to the websites which are highly captivating and easy to be navigated. This means that the websites need to be highly adaptable and responsive to all the mobile screens as the people use their mobile phones for shopping online.

Nowadays the big players in the online shopping site are Amazon and Flipkart which are leading the impact by presenting new innovations. To get ahead in the competition of the e-commerce business, the businesses nowadays need to discover what is new in the market and they can impeccably make the impression on the users. To remain in the industry the E-commerce website development company needs to be updated with the current trends.

Some upcoming web design trends to be adopted in 2018:

Mobile E-commerce taking place:

According to the latest research e-commerce is the second name of mobile shopping. The shopping through the mobile has broken all the records of shopping as compared to the previous shopping being done through the previous way. The mobile shopping has increased up to the sales of all the e-commerce businesses to a great extent. As per the research stats, the shopping through the mobile is rising rapidly. The customers love to search the things with the use of mobile rather than the laptops or mobiles. They love to explore different kinds of things in the e-commerce stores. Thus, all the web owners need to adopt this rising and the latest trend in e-commerce by hiring best e-commerce website development company.

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The Five Most Important Website Design Trends That Will Emerge In 2017

For non-website designers, it is nearly impossible to stay on top of the technological advances and countless new design options emerging almost daily. But you know that your website must be user-friendly and engaging on any device.

As a business owner in the digital marketing space, it is comm to become the translator for designers and coders. Here are five of the most important website design trends to help you engage visitors and achieve your website conversion goals in 2017, all of which are included in TotalWeb Partners Website Design Strategies:

  1. Responsive Website Design
  2. Semi-Flat Design
  3. Minimalism Paired with Micro-Interactions
  4. Parallax Scrolling and Interactivity
  5. Stronger Use of Typography

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Forbes – 7 SEO Trends That Will Dominate 2017

Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents.

One of the best ways to accomplish this competitive dominance is to be aware of how search engines are changing, and adjust your content and SEO strategy before your competitors have a chance to catch up. The SEO industry is always moving, so it pays to be aware of these evolutions.

It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena:

1. The Rise of Accelerated Mobile Pages (AMPs).

2. The Rise of “Dense” Content.

3. Machine Learning Will Change the Way the Algorithm Works.

4. Personal Branding Will Become an SEO Secret Weapon.

5. User Experience Optimization (UEO) Will Start to Blur the Lines with SEO.

6. Apps Will Feel the Love.

7. Personal Digital Assistants will Become More Sophisticated, Changing the Way Many of us Perform Search Queries.

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Forbes – 9 Web Design Trends To Watch In 2016

If there’s one thing that’s true about design, it’s that it is always evolving. Design is dynamic, and must adjust to accommodate both form and function. Because of this ever-changing nature, it can be a challenge to keep up with the newest design trends.

Duotones, Split Screens, Hero Images and Other Web Design Trends to Watch in 2016

User experience is the central focus of the most relevant design trends. Creating content that’s responsive, accessible, and simple to use, enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience.

  • Hero Images
  • Material Design
  • Typography
  • Background Videos and Animations
  • Hover Animations
  • Scrolling
  • Motion Animations
  • Full Screen Forms
  • Duotone Color Schemes

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Content Industrial Buyers Want from Supplier Websites

Content Industrial Buyers Want from Supplier Websites by Achina Mitra

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers (66%). (Source: 2015 Digital Media Use in the Industrial Sector; IHS Engineering360 Research Report).

And TotalWeb Partner’s Web Marketing Offers can help you do all of this.

The chart above shows how industrial professionals are using the Internet for work-related purposes.

The same study also found that the top three work-related digital resources used by technical professionals of any age have remained unchanged from 2014 to 2015: General Search Engines (89%), Supplier Websites (75%) and Online Catalogs (74%).

All those statistics are very encouraging but they only tell half the story because it only represents the demand side – how industrial buyers are making their purchase decisions. However, suppliers are falling short when it comes to providing content that industrial buyers want.

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TotalWeb Partners – The Essentials of SEO for Small Business

The Essentials of SEO for Small Business.

SEO or search engine optimization, often a misunderstood topic for small business owners. With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website.

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The Easy Way to Go Global With Inbound Marketing

The Easy Way to Go Global With Inbound Marketing.

Why partner with TotalWeb? Read the following article from “Marketing Profs” and learn how we can help you increase market share.

Most companies have heard about the practice of inbound marketing, but fewer know how to effectively implement it.

On the surface, the idea is simple: Great content generates Web traffic, and a proportion of that traffic will end up converting to leads. This is a relatively new concept for many businesses that are used to building a brand by simply pushing out products or services via more traditional methods rather than creating compelling content that pulls in customers.

Many B2B companies have started deploying inbound marketing strategies. At the core of those strategies is content marketing. Some 93% of B2B organizations are using some form of content marketing, but less than half (42%) say they’re effective at it.

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How A Website’s Design Affects Conversion Rates

How A Website’s Design Affects Conversion Rates.

The idea of a website is to give information to its visitors. Each site will have an aim, like sharing knowledge or asking people to do something, such as buy a product. There are over a billion live websites on the Internet these days, and each has a unique layout and style.

You might not realize this but your Website’s design can affect conversion rates. This blog entry will give you an insight into the importance of having a good website design. The following information will also be of use to people that might not have many visitors interacting with their site.

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5 Ways to Use Data to Adjust Your Social Media Marketing Strategy

5 Ways to Use Data to Adjust Your Social Media Marketing Strategy.

Being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on.

These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

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Social Media Marketing: It’s about More Than Nice-looking Profiles

Social media marketing: it’s about more than nice-looking profiles.

The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels.

Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various social media marketing strategies as these systems are great for advertising.
Five of the most promising social media channels today are Facebook, Twitter, LinkedIn, and YouTube. Though they are all using different mechanisms for networking, the concept stays the same. Connecting is done by becoming a fan, following a member, add a connection, following a channel, and adding someone to a circle.

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