September 2022 • TotalWeb Partners

September 21, 2022

Experts Share Tips on Strategic Web Design for Successful Digital Marketing

Website is the second most popular channel used for marketing purposes in 2022, according to HubSpot. While it’s important to note that 59% of users, as per Adobe, prefer “beautifully designed’” sites compared to “something simple and plain,” 88% of users won’t return to a website due to poor UX, as reported by Amazon Web Services. Hence, businesses need a website design strategy that combines visual appeal and usability to engage and convert users.

DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the strategic web design tips for digital marketing.

1) CAPTURE ABANDONED CARTS VIA EMAIL SIGNUP

Forge Digital Marketing CEO Erin Schnittker Siemek states that installing email integrations and leveraging exit and shopping intent popups to collect emails on websites is a winning combination to capture abandoned carts.

“If you have an eCommerce business, we stress the importance of creating integrations with Klaviyo on your website,” said Siemek. “Design a user experience that converts first and foremost, but the second best thing to [help increase] sales conversion[s] is email signup. [Therefore] structure your website and email integration to capture abandoned carts and use strategic exit intent and shopping intent popups to grow that email list […] A website that uses these techniques can expect to add 30% to their bottom line of revenue by correctly deploying email capture within your web design and development plan.”

2) DECLUTTER YOUR SITE FOR FASTER LOAD TIMES

In the opinion of Rahul Jain, founder of SlashMonk, decluttering is a key tactic to incorporate on websites because it helps improve usability and search engine rankings.

“Speed is key when it comes to website usability,” said Jain. “That’s why one of the best ways to improve [it] is by decluttering your site. By eliminating unnecessary elements and formatting, you can significantly reduce the time it takes your website to load. Not only will this make your website more user-friendly, but it will also boost search engine rankings. So go ahead – clean up your site and see the dramatic improvements it makes in both usability and search engine rankings!”

Tabitha Jean Naylor, owner of TabithaNaylor.com, adds that optimizing websites for fast speed is essential since delays can cost businesses a significant number of leads.

“An extra 5 seconds on your page load time can mean losing 20% of your leads,” said Naylor. “Optimizing website speed will ensure your potential customer stays long enough to engage and realize that they need your product. Compress images, get rid of unnecessary plugins and minify website code for faster speeds.”

September 19, 2022

by TWP Publisher

What Challenges Do Entrepreneurs Face In Digital Marketing?

Marketing Digital Marketing

If you are stepping into the field of digital marketing as an entrepreneur to grow your business then know that it is a great field that can increase your brand awareness but there are some enormous challenges and obstacles for people who are new to this field. Digital marketing is becoming popular with every passing day as its results are better than traditional advertising and it is cost-effective. Plus, the increased penetration of the internet has further helped in the growing popularity of digital marketing.

But there are a lot of challenges for beginners in the field of digital marketing that we are going to discuss shortly. Those entrepreneurs who are new to the field of digital marketing aren’t able to get promising results and their startups fail to do much in digital marketing but worry not. You just need to be careful in this field, keep your ground in front of the challenges that await your way and you will be able to succeed in digital marketing campaigns. So, here are the common challenges that entrepreneurs faced in digital marketing as a beginner:

Insignificant Knowledge About Digital Marketing
Most entrepreneurs and startups don’t have enough knowledge about the field of digital marketing due to which they struggle and mess everything up. It is a common problem, not in the field of digital marketing but in any other field. If you don’t have significant knowledge about a field and you jump right into it then you are going to make things even worse.

To be able to come up with promising results in the field of digital marketing, you should learn more about this vast field, gather some knowledge, and stay updated with the latest digital marketing tools and trends that are being used in this field before you actually jump into this field.

Low Budget
Budget and Capital, are the two things that play a significant role in any business category. Without a budget, no campaign or business can run. In the field of digital marketing, you must have a budget for your marketing campaigns that will help you reach your estimated target. Sometimes, it may be required to boost your content which also requires a budget. So, you have a budget pre-planned for digital marketing or else you will struggle.

Fail To Draw The Attention Of The Targeted Audience
People who don’t have knowledge about the field of digital marketing aren’t able to draw the attention of their targeted audience. To succeed in generating leads, it is important to draw the attention of the targeted audience to your products/services. It is beneficial for your business as it increases its popularity and you also get the attention of the audience that you were targeting.

Based on the products and services that your startup provides, you should have a rough understanding of the interest of your potential audience. Therefore, you should understand the interests of your audience and provide them with content that will catch their attention and will help generate leads. For instance, if you have a startup program similar to Omegle then targeting those people who wish to meet new people would be the ideal choice with content that they wish to see.

Ignore ROI
Another challenge or mistake you can say that startup owners make is that they ignore the ROI or Return On Investment. They start a marketing campaign and don’t even measure the progress of their campaign and whether it is generating results or not. Determining the ROI is helpful to measure how good your investment is turning out to be or not. If the ROI is good then it shows that you are going with a good strategy but if ROI is bad then you need to change your marketing strategies.

Unfortunately, people who are new to this field ignore the ROI due to which they are unable to predict the appropriate return on their investment and don’t make any changes to their marketing strategies. You wouldn’t see startups like Chatroulette making such a mistake.

September 14, 2022

by TWP Publisher

Email Marketing vs Social Media Marketing: What’s the Best for Your Business?

E-Marketing, Marketing, Social Media Marketing Email Marketing

Email Marketing vs Social Media Marketing: What’s the Best for Your Business?

Marketers use various strategies for firms to market and raise brand awareness. Social media marketing and email marketing are two of the most popular and successful ways to accomplish marketing objectives. Both are magnificent in their own ways. As of 2021, there were around 3.78 billion users of social media and 4.1 billion users of email globally, according to Statista. This amount represents about 48% of the world’s population.

Social networking is becoming more and more popular every day. Nevertheless, we are unable to control how emails affect their users’ ability to transact. The issue at hand is which is superior. Which of the two can influence the target audience more effectively?

What is Email Marketing?
A type of digital marketing called email marketing uses emails to spread brand recognition. It informs customers about the newest items, discounts, and services to help them remember the brand. The following are some advantages of email marketing:

Strengthen Relationships, Loyalty & Trust
Building individualised interactions with present and potential clients through email marketing is a terrific strategy. The readers of your newsletters and emails will come to know, like, and trust you and your business if you write them well. Consumers also do business with trusted companies.
Increase Brand Awareness & Stay Top of Mind
Consumers are reminded of your business, products, and services every time an email is delivered to them. This helps customers remember your business when it’s time to make a purchase.
Segmentation
Email marketing allows you to establish lists of each market segment based on demographics, interests, previous behaviour, etc. This allows you to develop marketing messages that are specifically tailored to each target audience. With the help of this incredibly successful marketing strategy, each segment will closely relate to your marketing message.
Low Cost & Good ROI
Comparatively speaking to other marketing strategies, email marketing is relatively affordable. For every dollar invested, email marketing typically returns $44.25 in profit.
Easy to Use
An email campaign may be set up quite quickly. You may upload subscriber information, segment your lists, use email templates, fill in your content, and send out emails to subscribers regularly using the many resources and software providers for email marketing available online. Constant Contact and Mail Chimp are two of our preferred email marketing services providers. Instead of using a pre-made template, having a customised email template that aligns with your company’s brand can be much more successful.

September 12, 2022

by TWP Publisher

What Digital Marketers Should Know About Direct Mail

E-Marketing, Marketing Digital Marketers

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood as most others, so I’ve done my share of explaining.

Here is just some of what I say to help them understand how direct mail can help them.

• It has unique targeting capabilities: Cookie concerns? IP identification issues? A physical address is the most reliable contact information for prospecting. Direct mail datasets are appended with thousands of attributes—both demographic and behavioral—that are available for targeting. And you can apply AI and machine learning to model builds across numerous databases to constantly improve direct mail’s look-alike targeting capabilities.

• You can go bigger and cheaper (per impression): Scaling in digital typically means upping your bids to compete for a relatively fixed ad inventory. There is no bidding war to get into your prospect’s physical mailbox. In fact, the direct mail industry is set up to reward companies that scale, offering ever-improving manufacturing and data efficiencies as quantities increase. Scale a DM program, and your cost per impression typically drops.

• Omnichannel DM strategies can boost your response: The same data used to target a prospect’s mailbox can be used to target them digitally. Automated display (no cookies needed) and email touches, combined with the USPS’ free Informed Delivery program, can strategically surround the physical delivery of printed mailing withs additional impressions. We’ve found that these “digital surrounds” can improve overall campaign response by as much as 40%.

• Direct mail stands out: It’s often said that the average consumer encounters as many as 10,000 ads a day. Compare that to how many pieces of mail are delivered to your home each day. Importantly, ads in digital and traditional channels often interrupt your entertainment or information consumption, so they are often missed and easily dismissed. But direct mail consumption takes place away from a screen and can be reviewed at a prospect’s leisure.

• It makes an impression: People depend on physical mail to receive information from government and business institutions, making it a trusted source of communications. Furthermore, research shows that physical ads are remembered more quickly and elicit a stronger emotional response than digital ads.

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