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Archive for July, 2019

8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients.

A recent study conducted by Sprout Social surveyed both marketers and consumers, in order to help identify key challenges, and offer insights on what users expect when it comes to social media marketing. After all, if your strategy isn’t meeting their needs, it will fall flat.

Here are eight key stats of note from the data, which may help inform your strategic approach.

  1. “47% of social media marketers say that developing strategies which support business goals is their top challenge”

First off, I want to be direct in an observation on this point. If you’re not strategizing against what matters the most for your business, and working towards achieving that outcome, you’re not marketing. You’re just “doing the things”.

Read more: 8 Social Media Marketing Stats You Shouldn’t Ignore

The Basics Of Web Development That Will Shorten Your Time

Web development means building and maintaining websites and is the work that takes place in the background and that allows a website to have an impeccable appearance, fast operation and good performance to allow the best user experience. Web developers are like goblins with powers: you never see them, but they are the ones that make everything well and work quickly and efficiently. And you surely want to be the best one! These are things which can help you in achieving that.

More open rating

A factor that is also valid that stands out is the constant demand for more open qualification of professionals in the development area, a few years ago it was enough to have knowledge in the programming language to develop good projects, nowadays what is observed is a potential need for knowledge in programming logic, statistics and business.

This does not necessarily mean that the developer has to be a manager, but only that he must be a professional capable of interacting with other professionals from different areas, to the point of being able to adapt and develop his projects in a more assertive manner for the businesses of a given company.

Read more: The Basics Of Web Development That Will Shorten Your Time

How AI Can Improve Your Social Media Marketing

Have you been spending countless hours and tons of money in an attempt to improve your social media marketing? Social media marketing can be difficult to master for many businesses. With so many companies on social media, it’s hard to stand out from the crowd and truly connect with your target audience. Plus, social media isn’t just for sharing news and chatting anymore. It’s a full-fledged platform for marketing, e-commerce, customer service and more. That’s a lot to manage.

But with artificial intelligence (AI), you can not only make your social media marketing easier to manage, but you can get better results as well.

Here’s how AI can improve your social media marketing capabilities.

24/7 Online Presence

Gone are the days where consumers have to wait until the next business day to hear back from a company. The online world is fast-paced; you can’t afford to miss a comment from a potential customer because they can simply move on to the next company’s social media profile if you don’t respond. Luckily, with artificial intelligence, you can create a 24/7 online presence. You’ll be available to provide support and answer any questions from your customers, no matter the day or time. Of course, you won’t actually be providing the customer support via; it’ll be AI in the form of a chatbot.

Read more: How AI Can Improve Your Social Media Marketing

Know About Role of PHP In Web Development

It is a well-established fact now that for any company to flourish it needs to have its presence on the digital platform. While social media can be the right place to attract some attention but it does not establish a brand image of that company without a proper website. As a result of this businesses are hiring the best web development company to ensure that they get the website designed that would allow them to get as much traction as possible.

There are several technologies that are available in the market for developing a website but most of the developers use PHP as the technology for website development. This has resulted in a significant rise in PHP development companies. There are several reasons that PHP is the choice of web developers for creating a website.

In this article we will look into the role of PHP in web development and why developers at any custom software development company prefer to use PHP for developing a webpage.

Role Of PHP in Web Development

As mentioned earlier PHP is a server-side scripting language, which means the client only receives the output since the processing happens in the server. The processing is done by using the resources of the server before sending the output. This is in contrast to languages like JavaScript in, which the language is processed on the computer of the client and the resources used are from the computer and not a server.

Read more: Know About Role of PHP In Web Development

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