When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients.
A recent study conducted by Sprout Social surveyed both marketers and consumers, in order to help identify key challenges, and offer insights on what users expect when it comes to social media marketing. After all, if your strategy isn’t meeting their needs, it will fall flat.
Here are eight key stats of note from the data, which may help inform your strategic approach.
- “47% of social media marketers say that developing strategies which support business goals is their top challenge”
First off, I want to be direct in an observation on this point. If you’re not strategizing against what matters the most for your business, and working towards achieving that outcome, you’re not marketing. You’re just “doing the things”.