Many marketers have found that adding video to their email programs drives increased engagement and customer loyalty. People love watching videos online (4 billion video views on Facebook alone in 2014), and they aren’t all cat videos and sport bloopers.
Emails with “video” in the subject line have a 65% higher click-through rate on average, according to Vidcaster. When video is a central part of your email campaign, the CTR can be 200% higher than a similar campaign without video.
Email Video Strategies: Two B2C Examples
Video can help you cut costs and increase customer satisfaction as well as identify prospects and move them closer to a purchase decision when you integrate your email video strategy with your marketing automation and ecommerce platforms.