5 Myths of Social Media Marketing • TotalWeb Partners

Have you tied your social media efforts to a positive ROI?

Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?

B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences, losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.

With an increasing number of B2B companies adopting social media marketing, a number of myths about it have spread as well. These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. In this article, I’ll dispel five myths about B2B social media marketing once and for all, and show you why a robust social media strategy is vital to increasing sales, expanding networks, and growing revenue.