If you’ve ever grown your own plants, you know that they tend to grow toward the sun. This makes sense; they rely on the sunlight for sustenance, so they’re going to do everything in their power to make sure that they get as much of it as possible. To use an analogy, the same thing goes for online marketing. Companies want to be able to go in the direction of where their prospective customers are. They’re doing it for the same reason as the plants: sustenance.

Over the years of running an online marketing company, I’ve found that there are some often overlooked marketing techniques that have helped businesses, even niche businesses, to grow. Perhaps foremost among these, web design is a bigger deal than many people realize.

There’s More To Web Design Than Looking Good

So many small business owners often think that the only goal of a website is that it looks great. They want something flashy, eye-catching and attractive. That’s all well and good; it’s even important. However, good web design has many benefits beyond that, too. Quality web design should be easy to navigate in practically every way possible.

Website = Online Storefront

A good analogy is to think of your website as a store. For many small businesses that don’t have physical storefronts, it is, for all intents and purposes, an actual store. When you walk into a store, you want to be able to move around. You want to be able to check all of the wares out — easy access to what you came for, as well as exposure to some items that you might not have realized exist. That’s a well-laid-out store in practically any industry.

Read more: How To Think About Web Design To Market Any Kind Of Business In 2020