TotalWeb Partners (TWP) teamed up with Gowens Law Firm (Gowens Injury Law), an established personal injury and workers’ compensation practice in Oklahoma City, OK, to execute a complete digital overhaul. Serving clients in Oklahoma City, Edmond, and across the state, the firm sought a modern platform to stand out from competing regional practices.
Our design evolution emphasized case transparency and seamless user engagement:
- Linked Outcome Showcase & Calculator: We engineered a case outcomes calculator module where projected financial recoveries are linked directly to correlated service pages and past outcomes like auto accidents and workplace injuries.
- In-Depth Statute Pages: We created detailed practice area content explaining Oklahoma personal injury statutes, workers’ compensation rights, and insurance claim procedures.
- Statewide SEO Infrastructure: We applied a localized SEO model with inline linking targeting Oklahoma City, Edmond, and surrounding metro areas.
- Authority Signals: The platform incorporates attorney bios in a “Meet the Team” section, client testimonials, and key industry awards and professional certifications.
- User-Centric Architecture: Built on the latest web framework with custom iconography, the platform includes a simplified consultation request form for rapid lead response.
This strategic update equips Gowens Law Firm with a high-performing digital asset that highlights their legal track record and drives steady client growth across Oklahoma.