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All posts tagged Email Marketing

October 30, 2015
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Teaming Up Social Media with Email Marketing to Establish Your Online Presence.

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E-Marketing, Social Media Marketing ,

Social media and email marketing are two of the most popular online marketing techniques. They are very different, but that should not stop you from using them together to get more out of both.
Email is a highly effective marketing tool, and your email list can become an essential marketing asset as you grow it. Social media provides a different way to communicate with your audience, and you can use it to enhance your brand image and grow your reputation.
Rather than just focusing on one or the other, however, here are some ideas for integrating your social media and email marketing to give both of them a boost.

Make Social Icons Visible in Your Emails

One of the simplest ways to integrate your email and social media marketing is to use clear social icons in your emails. Put them right at the top of each email so that they cannot be missed, and you may even want to remind your email subscribers to share the email.
Another option is to send emails reminding your subscribers about your social media networks and that they can benefit from signing up to follow you. Provide them with some great reasons to follow you, and you could give your number of friends or followers a boost.

Read more: Teaming Up Social Media with Email Marketing to Establish Your Online Presence.

October 29, 2015
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How to Build Profitable Customer Relationships Using Email Marketing

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E-Marketing

Like any relationship, your relationship with your customers is built on trust and communication. Happy customers equal a more successful business. Email marketing can help you get there, but only if you’re doing it correctly.

Here are seven simple ways you can use email marketing to build profitable customer relationships:
1. Be Consistent

Imagine if you went for weeks without hearing from your significant other. You wouldn’t like that, would you? Your customers appreciate consistent communication, too.

To stay connected, send them a regular newsletter. And if you say you’ll send a weekly newsletter, make sure you deliver it weekly. If and when they have a problem that your business can solve, you’ll be the first person they turn to.

Email autoresponders (aka follow up messages) are another great way of staying in touch on a regular basis. The key advantage is that you can automate these so they go out to every new customer at a set interval.

2. Get Personal with Your Messages

Having a relationship with your customers means you know who they are on a personal level. Segmentation is a great way to make your email marketing personal to your customers.

It starts with gaining an understanding of who your customers are, what their needs are, what struggles they experience, and what success looks like for them. A great example of this is Marcus Sheridan, who successfully launched a fiber-glass pool company in the midst of an economic slump, thanks to his ability to understand his clients’ needs and meet those needs with education.

Send your customers highly relevant content that satisfies their needs and interests, and there’s no telling what you can accomplish.

3. Be Clear and Direct

There’s nothing more frustrating that not knowing what someone wants. Being clear and direct in your emails to your customers only strengthens your relationship. When they sign up to receive emails from you, tell them exactly what they can expect to receive from you. When you send them emails, make sure you tell them what you want them to do with a clear call to action. Try to keep your calls to action to a minimum in your messages.

4. Provide Relevant Solutions

This one ties back to being personal. The more you know about your customers, the better equipped you’ll be to provide them with the content they’re looking for.

Before you hit “send,” ask yourself, “Does it serve me or my reader?” If it’s not serving your reader, don’t send it. Find a way to make what you want match with what your customer wants.

Another great way to strengthen customer relationships is to ensure that your customers know you value them. Who doesn’t love to feel important and appreciated. By rewarding your customers with exclusive content, information, discounts, etc., you deepen the relationship you have with them.

Read more: How to Build Profitable Customer Relationships Using Email Marketing

 

October 8, 2015
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Five Email Marketing Practices That Need to Die

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E-Marketing

More than 122 billion emails are sent every hour, demonstrating that email is a powerful medium that will continue to be a reliable method for companies to gain and retain customers.

With that staggering statistic in mind, marketers must master the art of engaging content when competing with a cluttered inbox.

Unfortunately, some marketers still dilute ROI by engaging in email marketing practices that are hurting business.

When refining your email marketing strategy, consider leaving these deadly practices behind.

1. Hiding Opt-Outs
2. Designing for Desktops
3. Neglecting Visuals
4. Forgetting About Social
5. Ignoring Lead Generation

Read more: Five Email Marketing Practices That Need to Die

June 11, 2015
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10 Ingredients for a Successful Email Marketing Campaign (Infographic)

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E-Marketing

If your email marketing efforts are falling flat, you could be doing it all wrong. While there is no one-size-fits-all magic bullet for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to optimize your chances of success.

Lucky for you, the folks at Mailify have cooked up a simple, step-by-step recipe for killing it at email marketing, with key tips on personalization, mobile optimization, text-to-image ratio and, yes, even the option for recipients to opt-out (hopefully they won’t).

The New York-based email marketing software maker covered everything you need to know end to end, from the first burst of text your email recipients will see, to the all-important call to action and beyond. For a fun (and hunger-inspiring) touch, all of the steps are neatly sandwiched in a 10-step cheeseburger rendering in the clever infographic below:

Read more: 10 Ingredients for a Successful Email Marketing Campaign (Infographic) 

May 28, 2015
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Email marketing critical to success, but users are selling themselves short (study)

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E-Marketing ,

Email continues to be critical to business, and generates the highest return on investment of any marketing channel.

There are dozens of email service providers and marketing tools available to help businesses leverage the medium, with MailChimp, AWeber, Constant Contact, and Campaign Monitor among the most used. Add to that the swathe of marketing automation platforms that offer email marketing services and you’re looking at quite a complex landscape.

In an extensive report launched by VB Insight today, we learn that 84 percent of marketers think email is important or critically important for loyalty. Similarly high percentages show how important it is for sales, retaining customers, and lead generation.

But all is not rosy in the email marketing garden, as the report also shows only 50 percent of email marketers think their needs are effectively met by current providers. Worse still, email marketers aren’t using these tools effectively, despite their importance.

The study — “Buyer’s Guide: How to navigate the email marketing landscape” — weighs in at 10,000 words and 60+ pages, and it details findings from almost 1,300 email marketers, evaluates 48,000 companies that use email tools, and profiles 21 leading vendors. The author, Jon Cifuentes, an analyst at VB Insight, found some surprises while creating the report.

Read more: Email marketing critical to success, but users are selling themselves short (study) 

January 23, 2015
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The Importance Of Email Marketing For Small Businesses

TWP E-mail-marketing
E-Marketing, Marketing , ,

The Importance Of Email Marketing For Small Businesses.
Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email.

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