As shared by Search Engine Land in the article “3 SEO priorities to win organic traffic in 2025,” AI hasn’t killed search—it’s reshaping how we approach it. While AI interfaces and zero-click results crowd traditional SERPs, the need for smart, funnel-aligned SEO is more crucial than ever.

Despite the rise of ChatGPT and AI Overviews, Google handles over 5 trillion searches annually, and search volume continues to climb. But here’s the challenge: nearly 60% of U.S. Google searches now end without a click. Users are increasingly relying on AI-generated summaries and recommendations, which means brands must rethink how and where their SEO efforts are deployed.

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Article with all rights reserved, courtesy of Search Engine Land — https://searchengineland.com