As outlined by Search Engine Journal in the article “Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration,” sudden traffic drops after a website migration are often caused by lost redirects, broken links, and structural changes. Maintaining SEO performance during a migration requires careful planning, accurate 301 redirects, and consistent monitoring through tools like Google Search Console. Failing to preserve URL equity or update internal linking structures can lead to significant losses in visibility and search ranking.

Recovery involves identifying missing redirects, addressing crawl errors, and ensuring content parity between old and new URLs. It’s also crucial to re-submit sitemaps, review canonical tags, and verify that analytics tracking remains intact. A proactive post-migration audit can help restore search performance and protect future organic growth.

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Article with all rights reserved, courtesy of Search Engine Journal — https://www.searchenginejournal.com