In spite of ongoing search engine algorithm changes, few marketing experts would argue that the need for a keen understanding of SEO best practices has diminished over the years. If anything, the value of SEO knowledge and capabilities has increased.

At the same time, many non-experts mistakenly assume that there’s a one-size-fits-all approach to SEO. In fact, the practice varies in accordance with numerous factors, not all of which are obvious or intuitive.

Here’s the hard truth: B2B SEO campaigns are very different from B2C SEO campaigns.

If your company markets primarily to other businesses and their decision-makers, you need to follow a very different set of SEO best practices than companies marketing primarily to individual end-users.

These seven elements are critical to any B2B SEO campaign.

Read more: 7 SEO Elements to Boost Your B2B Campaign