Every business needs a website. No matter what industry you are in, a website can help you boost your visibility, gain more exposure, generate leads, and ultimately boost your sales for more profit.

But that’s not it. There’s so much more a website can do to help your business become successful. For example, most customers will visit your website and take a tour of it before they make a purchase. You can use this opportunity to highlight your offers and convince them to buy more.

You can even use it to build credibility by displaying customer testimonials. Many marketers also offer customer support through their sites. In a way, your website is one of your biggest assets in helping you create a successful business.

So it’s important for you to design it with all the modern elements that can not just boost user experience but also help you remain at the top of your marketing game.

But how do you do that? If you’re not sure how to create a professional website complete with all modern elements, stop worrying now. In the following section of this article, we’ll tell you about some of the most important elements of website design that can keep you ahead of your competitors.

So let’s find out,

1. Optimized Speed

Imagine a situation in which you excitedly land on a website, hoping that you’ll make some purchase. But as you browse through it, you have to wait endlessly for a single product to be fully visible. The website is so slow that the loading sign doesn’t seem to disappear. What would you do? Keep scrolling or opt-out of the website?

If you chose the second option, you’re definitely on the right track. No one likes slow websites. Sites that take longer to load have a higher bounce rate and lower average time on the page. Not to mention, it majorly affects your conversion rate too. According to reports, even a single-second delay in your loading speed can bring down your conversion rate by 7%.

If you don’t want that to happen to your business, you have to optimize your website speed. It’s one of the most important elements of web design that can improve the user experience on your site. If your site takes longer than 1.7 seconds to load, it’s time to work on optimizing it for the best results. The low speed can be because of your web hosting service, unoptimized images, bulky files, etc. Figure out the reason that’s causing it and fix it at the earliest possible.

Read more: 4 Elements of Modern Website Design You Need to Know About