Social media and email marketing are two of the most popular online marketing techniques. They are very different, but that should not stop you from using them together to get more out of both.
Email is a highly effective marketing tool, and your email list can become an essential marketing asset as you grow it. Social media provides a different way to communicate with your audience, and you can use it to enhance your brand image and grow your reputation.
Rather than just focusing on one or the other, however, here are some ideas for integrating your social media and email marketing to give both of them a boost.
Make Social Icons Visible in Your Emails
One of the simplest ways to integrate your email and social media marketing is to use clear social icons in your emails. Put them right at the top of each email so that they cannot be missed, and you may even want to remind your email subscribers to share the email.
Another option is to send emails reminding your subscribers about your social media networks and that they can benefit from signing up to follow you. Provide them with some great reasons to follow you, and you could give your number of friends or followers a boost.