Web Design Trends Archives • TotalWeb Partners

November 28, 2021

What are the Main Web Design Trends of 2021?

Website Content, Website Design Practices Web Design Trends

The web design industry is evolving rapidly, and if you don’t follow the trends, you’ll get left behind. Try telling today’s generation about flash menus and border ornaments and they’ll stare at you as if you’re some sort of cave person. If you’re thinking of designing a website in 2021, you need to conform to what’s hot and make sure you avoid what’s not. Of course, you can try to get ahead of the curve, but it would be wise to stick closely to mainstream ideas.

Thinking of Creating a Website?

Maybe you’ve just started a business and you want to develop an online presence. Or perhaps you’ve got an established company and you want to modernize or move your pages. Either way, you’ll need to be aware of the design trends in the industry this year.

Anyone can create a free website easily using online tools, with templates that allow you to put everything in the right place and make a professional site that you’re proud of. Experimenting with free designs first could be great for startups, before moving on to paid services to access more advanced features.

Before you begin, it’s wise to do a bit of market research and see what the leaders are doing in your industry. Mirroring the best in the business is a common strategy, and this is how popular trends in web design come about. So, what are the main techniques that seem to be abundant this year?

Horizontal Scrolling

Yes, you read that right. Horizontal scrolling is back in vogue. This was once considered a no-no in web design circles, but the concept is back in style now and proving to be popular. This form of navigating pages wasn’t user-friendly in the past, but it fits perfectly with smartphones and tablets where side swiping is a natural move. It’s also compatible with devices like Apple’s Magic Mouse, which allows users to intuitively move across the page.

Home Societe is one site that has broken the mold in recent times, and its hip layout is one that other designers will want to follow. Instead of navigating down the page, viewers are guided to the right each time. It’s a stunning way to display all the stylish content on the page.

No Set Structure

Square is a perfect example of how web designers are beginning to think outside of the box. This is an incredibly cool page that has introduced a world of new possibilities when it comes to structuring. Instead of clicking on boring tabs, players can navigate around using the cursor and then click on the various links they stumble across on the way. It has gamification feel to it, and it is seriously enjoyable.

November 19, 2021

by TWP Publisher

Four WordPress web design trends to follow

Website Content, Website Design Practices Web Design Trends

As an online business, your website is a powerful asset and you need it to make a good first impression. By getting up to speed on the latest web design trends, you’ll be on your way to converting one-time browsers into loyal repeat visitors and paying customers. To set your website up for success, here are four WordPress web design trends to follow.

Why it’s important to follow web design trends

When designing a website, there’s always a temptation to stand out by creating something unexpected. While defying expectations may sound like a good idea, unique sites often struggle to provide a strong user experience (UX).

Web design trends exist for a reason. Usually, they represent the most popular and widely used approaches at the current time. Follow these trends, and visitors will immediately know how to interact with your site.

This isn’t to say you can’t bend the rules and inject some of your personality and brand identity into your website. However, before you can get creative, it’s helpful to have a solid understanding of what’s popular in the world of web design.

Four WordPress web design trends to keep an eye on

When it comes to web design, we’ve tracked the latest trends. To keep your website relevant, here are four of the most important developments.

1. Flexible multi-purpose themes

Multi-purpose themes enable you to build practically any kind of website. They often include extensive feature lists and multiple built-in tools. Some popular examples of multi-purpose WordPress themes include Divi and the Avada theme.

Multi-purpose themes are ideal for anyone who owns several websites. Instead of purchasing a different theme for each site, you can use a single multi-purpose theme across all of your domains.

In this way, using multifunctional designs can enable you to solidify your branding and give your entire portfolio a professional makeover.

2. Minimalism and white space

Sometimes less is more. If you take a look at some of the top brands, you’ll see that many websites include white space in their designs. This design trend involves using large white sections between text and images.

White space can create a distinction between different sections. In turn, this can help visitors better understand your content.

If you really want to draw the visitor’s attention towards a particular feature, try creating a slight 3D effect by adding subtle shadows. This technique is also useful for ‘softening’ a page that uses lots of contrasting white space and colourful elements.

October 16, 2021

by TWP Publisher

Six web design trends creatives need to prepare for in 2022

Website Content, Website Design Practices Web Design Trends

If that wasn’t enough, web designers and agencies are currently reeling from another seismic change. This May, Google launched its Page Experience update, which puts a much greater emphasis on user experience when it comes to ranking websites in its listings.

The importance of this should not be underestimated. It means that web designers now need to put much more emphasis on elements like loading speed, interactivity, safe browsing and visual stability…or they’ll quickly see their sites disappear from the first page of Google.

Creative Brand Design, a leading London web design agency, is at the cutting edge of all these developments. So we spoke to them to get their take on the new trends that we can expect to dominate in 2022.

Read on to learn the trends, some examples of them in action, and how to get on board in your web design practice.

1. Fun and optimism

Throughout the 2010s, web and app design was dominated by cooly minimalist, purely functional interfaces. And that made sense at the time. With the iPhone having only appeared in 2007, followed by the first iPad in 2010, most of the public was pretty new to the web. And so making digital services easy to understand, use and navigate was the main priority.
As many creatives pointed out, the side effect was to dampen down the more fun and experimental side of the early web. Now that most people are familiar with digital platforms, there’s arguably space for a return to some of that.

Read more: Six web design trends creatives need to prepare for in 2022

October 14, 2020

by TWP Publisher

Web Design Trends for You Should Explore

Website Content, Website Design Practices Web Design Trends

Unlike most hungry people to keep up with trends and careful not to miss out on the most popular ones, designers are different. They feel a little limited by trends. However, for an agency that does web design London, it is essential to learn what trends are in and those that are long-dated.

This is because learning about new trends helps learn about customer preferences and their changing tastes. In the long run, designers can offer products or services that are agreeable to their clientele.

There’s no doubt that internet users are highly visual. As a result, it is essential that a web designer puts their skills to practical use and helps customers understand the different services and products they offer. Let’s look at some of the web design trends all designers should be aware of in 2020.

Digital Illustrations

If you use digital illustrations in your web design, you are bound to have work that looks unique and stands out from the pack. An excellent illustration can help you to form a connection with your customers.

If your site has product descriptions or adverts, then a web designer can design it to suit such items. Illustrations that are popular right now amongst web designers include three-dimensional illustrations and flat, hand-drawn illustrations.

February 2, 2017

by TWP Publisher

Top 2017 Web Design Trends

Website Design Practices Web Design, Web Design Trends

Every year, the web design industry goes through some sort of evolution cycle to stay relevant and inspiring.

Last year, I wrote about the top web design trends to watch in 2016, many of which have taken root and changed the way we understand design forever.

This year, like a number of UX experts, I’m betting on AI-powered chatbots, VR, and immersive storytelling trends to leave a permanent mark on the industry. Undoubtedly, we will also see a lot of last year’s trends continue to shape and influence the web design space.

Without further ado, let’s explore what design innovations can give your website a serious facelift in 2017.

VR and 360º video

Although the gadget world was abuzz last year with the exciting virtual reality (VR) announcements, the trend hasn’t made a huge impact on web design trends so far. One great example of how VR and 360º video can be incorporated into web design to create a breathtaking, interactive experience is Peugeot 208’s promo campaign that utilizes both technologies to showcase a new product.

Google’s Daydream VR headset is at the forefront of this movement, expanding our imagination of how the technology could be adapted for everyday use, but many other brands are jumping on the wagon too, including Playstation, HTC, and Microsoft. With so many possible practical uses of the gadget, we’re bound to see VR and 360º video finally bleeding into the web design space too.

Card design and grid layouts

First popularized by Pinterest, card design layouts continue to shape and influence web design trends and we will be seeing more of this dynamic grid style in 2017. What makes cards so appealing is the simplicity, organization, flexibility and responsiveness that they create. Grid layouts are particularly suitable for pages with an abundance of data, as they make the information more accessible and enticing. A web development agency htmlBoutique utilizes the grid layout to create unique compositions of case studies and give their portfolio an extra oomph that sets it apart from typical showcase pages.

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