Social media marketing has immense potential in the areas of customer engagement, lead generation and sales. Using social networks, you can not only identify new customers, but also engage your current customers and expand their customer lifecycles. Yet, few social media marketers ever boast of having experienced these benefits. Why? Pain-points. Here are 3 major pain-points that you probably continue to experience and how to fix them permanently.
- Securing resources and time
According to an eMarketer survey, 46% enterprise companies find securing internal resources extremely challenging. That’s not very surprising. When was the last time you asked your boss to hire an extra hand for social media marketing? If it wasn’t too long ago, you’ll remember the sting of being turned down after ineffectively sharing your workload issues. Everyone assumes that social media managers simply tweet. Why should any company need more than one of those employees?
The simplest solution to this problem? Subscribe to a reliable social media management tool. Choose one that automates/organizes your most time-consuming tasks, so you can make room for tasks that actually contribute to your goals. Here are a few great examples of tools.
DrumUp for social media and content marketing
Using DrumUp, which a social media manager tool, you can schedule social media posts in advance, store drafts/completed ideas in organized folders, schedule across multiple accounts, curate content that your audience will appreciate, automate content sharing from RSS feeds (of your blog or interesting websites) and automate content sharing from libraries or pre-filled folders of your best evergreen content.
Canva for easy social media graphic designing
Using Canva, which is a graph designing tool, you can choose from optimized templates for sharing graphics on different social platforms. The tool also stocks templates for infographics, blog graphics, and so many other purposes, so you design-time is significantly reduced. If you have standard colors and fonts for your brand, you can also save your work on Canva and reuse the same templates to create quick social media graphics.
Read more at https://www.business2community.com/marketing/how-to-solve-3-major-social-media-marketing-pain-points-that-continue-to-exist-02079682