| If that wasn’t enough, web designers and agencies are currently reeling from another seismic change. This May, Google launched its Page Experience update, which puts a much greater emphasis on user experience when it comes to ranking websites in its listings. The importance of this should not be underestimated. It means that web designers now need to put much more emphasis on elements like loading speed, interactivity, safe browsing and visual stability…or they’ll quickly see their sites disappear from the first page of Google. Creative Brand Design, a leading London web design agency, is at the cutting edge of all these developments. So we spoke to them to get their take on the new trends that we can expect to dominate in 2022. Read on to learn the trends, some examples of them in action, and how to get on board in your web design practice. 1. Fun and optimism Throughout the 2010s, web and app design was dominated by cooly minimalist, purely functional interfaces. And that made sense at the time. With the iPhone having only appeared in 2007, followed by the first iPad in 2010, most of the public was pretty new to the web. And so making digital services easy to understand, use and navigate was the main priority. As many creatives pointed out, the side effect was to dampen down the more fun and experimental side of the early web. Now that most people are familiar with digital platforms, there’s arguably space for a return to some of that. Read more: Six web design trends creatives need to prepare for in 2022 |
