As outlined by Search Engine Land in their article “Key Metrics for Local SEO Success”, tracking local SEO performance is essential for businesses aiming to compete in increasingly competitive geographic markets. While local SEO involves many tactics—ranging from review acquisition to listings management—its true value only becomes clear when performance metrics are monitored and evaluated.
Local SEO focuses on enhancing the visibility of a business in local and organic search results, especially in Google’s local packs, Maps, and finders. But how do you know if your SEO strategy is working? That’s where tracking comes in. Businesses should measure critical indicators such as:
- Keyword rankings
- Website traffic
- User engagement
- Conversions and sales
- Reputation metrics, like reviews and Net Promoter Scores
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