How to Improve Social Media Marketing in 2015.
Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well?
Let me level with you: it’s not social media, it’s you.
If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business.
I’d love to help you enter the New Year with a new perspective on social, and how to use it to your advantage. Use these tips to better your social media presence and start seeing a better ROI of your time and effort in 2015:
- Understand Why Social Media Matters
- Be Social!
- Keep Showing Up
- Know Where Your Target Audience Is
- Stop Forcing It
- Create a Plan