Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.
Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.
What is Digital Media Marketing?
According to the dictionary, marketing is the action of promoting business’ products or services to make them more noticeable to the people and drive sales. The addition of the word ‘digital’ to marketing means utilizing digital media channels to promote your products or services.
Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:
- To grow your products or services sales and profits
- Create your brand awareness and build a strong relationship with your target audience
- Create and add value
- Promote your products or services or brand
- And many more!
Read more: The Difference Between Digital Marketing and Social Media Marketing (and Why You Should Care)