E-Marketing Archives • Page 3 of 6 • TotalWeb Partners

October 23, 2021

Optimizing Your Email Marketing In 2021

Digital marketing has more than shown its worth for businesses of all industries over the past year, and one strategy that’s been particularly valuable has been email marketing.

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

Don’t miss the impact that good email marketing can have on your business going forward. Use these tips to optimize your email marketing in 2021 and start appealing more to your audience.

Give emails a personal touch.

You’re probably already aware of the overwhelming amount of emails that people get each day, as you likely deal with this yourself. We all get tons of emails from businesses, and many of them don’t even look like they were meant for us specifically.

Generic emails sent out to all your contacts that don’t apply to a particular group of people or an individual won’t have much of an impact and could end up just getting deleted.

In 2021, personalization is one of the most important things you can do for your marketing efforts, especially email marketing. The more relevant you can make something, the more potential it has to be effective.

No one wants to spend their time reading emails that weren’t intended for them, and they definitely won’t feel compelled to do whatever the email is asking of them.

Ensure that you’re creating emails with relevant information for certain groups so that it appeals to their needs and interests. To personalize even further, include the recipient’s name, so they know they’re getting an email meant for them, not just anyone.

Boost engagement with interactive features.

Personalization isn’t the only way for getting users to be more engaged when reading your emails. While you may be able to write engaging content to keep your audience interested, adding interactive features to some of your emails is a great way of boosting agreement. This gives them more than just text to read when they open your emails.

October 19, 2021

by TWP Publisher

Can BIMI Help Marketers Build Customer Trust?

E-Marketing, Global Marketing, Marketing Brand Indicators for Message Identification

BIMI (Brand Indicators for Message Identification) enables marketers to add a logo to their emails in the inbox so subscribers can quickly identify their messages and trust that they’re from the right sender. It can do for email marketing what https in front of a web address did for websites.

It provides a shortcut for consumers to decide whether or not to trust an email and gives them the confidence they need before opening an email as to whether it’s what it says it is or if it’s some sort of scam. The visual cue that BIMI provides may create trust and lead to fewer unsubscribes and spam complaints, and boost the deliverability of your email marketing messages.

At the beginning of the year, we wrote an article on building customer trust with BIMI. Now that Google has general support for BIMI in its inboxes, we asked marketers about their thoughts on how BIMI will change email marketing.

How Will BIMI Change Email Marketing?

Like other email authentication standards, BIMI is essentially a text file in a specific format. BIMI helps organizations enhance their return on a channel that they already control and delivers a strong payoff for minimal investment.

BIMI files live on your sending servers and give the receiving inbox information about the sender. BIMI uses the DKIM, SPF, and DMARC protocols, which makes protecting a brand from fraud easier for email marketers, but that’s just one side of the benefits of BIMI. Let’s take a closer look.

Read more: Can BIMI Help Marketers Build Customer Trust?

October 15, 2021

by TWP Publisher

Email Marketing Success Lessons from the Pandemic

E-Marketing Email Marketing

Email quickly emerged as an unsung hero during the pandemic. Branch availability and safety protocols changed almost daily. Government stimulus program rules changed weekly. No customer communication vehicle was as timely or cost-effective as email. But how else did bank marketers successfully deploy email, and what enduring lessons can be learned? Finally, for those who are revisiting which email system to use, what can they learn from their peers in terms of must-have functionality and pitfalls to avoid?

Most successful uses

Bank marketers have an eternal debate regarding sales versus service. This debate carries over into the optimal use of email communication. Community banks often fall on the side of service, emphasizes Jamie Conaghan, CFMP, vice president of marketing, Main Street Bank of Marlborough, Massachusetts.

“We are a relationship bank, so our email is relationship based,” Conaghan says. “We use it to establish trust and add value to our customers. We offer helpful information they can use and benefit from.” Jamie went on to say, whether it is fraud education, holiday hours notification or an invitation to a virtual seminar on HR recruiting, email is a very popular and effective medium.

Other community banks and larger institutions come down on the side of sales, such as Chad Murray, SVP marketing of Think Mutual Bank. “Email is our second most important connection point with customers, after personal interaction,” Murray says.

October 10, 2021

by TWP Publisher

Email Marketing: Still a Customer Engagement Workhorse

E-Marketing, Marketing Email Marketing

Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to deprioritize email as an engagement channel. But new research shows that would be a huge mistake.

MoEngage conducted a consumer survey across four key global markets: the United States, Canada, the United Kingdom and Germany. The goal was to understand better what consumers expect in communications from brands and how they want their personal data used by brands to deliver a better experience. We learned from this exercise that 33% of all respondents still put email at the top of the list when it comes to preferred engagement channels.

In fact, 39% of global respondents said they would like to receive weekly emails from their favorite brands that contain highly personalized offers. This same survey did show an increase in the adoption of mobile apps, SMS, push notifications, and chatbots as engagement channels – and these are still important as part of your multichannel strategy. Yet, email still reigns supreme. Why?

Here are the top six reasons brands must place email marketing at the top of their priority list:

It Reaches an Audience That Wants to Be There

Email marketing is the best method of direct response marketing there is. That’s because users have raised their hands and actively opted into hearing from you, so they’re more willing to open them to learn about the latest products, sales and personalized offers based on their previous purchase history.

Email is Ubiquitous

While not every global consumer has a social media account, it’s a safe bet they have an email address. Whether you’re enticing new customers or trying to reengage with your existing base, email is still highly valued across internet users. Even in emerging countries where reliable internet infrastructure is not widespread, email is the de facto communication tool. In 2019, the number of global email users was 3.9 billion, and by 2024 is expected to reach 4.3 billion.

Personalization is Easy with Email

Email marketing began as a one-way broadcast to reach the largest possible number of potential customers. Fast forward to today, when advancements in AI, data collection, audience segmentation and analysis make it easier than ever for marketers to create highly personalized email messages.

October 4, 2021

by TWP Publisher

11 Ways to Increase Your Email Marketing Response Rates

E-Marketing Email Marketing

You hear a lot of chatter about live videos and webinars but while these are awesome marketing tools you should not overlook the tried and true method – email marketing. It is still one of the most effective options available. Research from Litmus Resource Center shows that email generates $42 for every $1 spent, which is an astounding 4,200% ROI. Wow!

Let’s take a look at your email marketing tactics and see where you can improve.

1. Use your name in the “from address” of your email marketing campaigns. Using your business name results in fewer opens because it isn’t as friendly and personal.

2. Make it worth it for your audience to open and read your emails. Always include a surprise in every three or four emails so they get used to the idea that you may give something away in your emails that no one else is going to get. This can be something as simple as a free audio download.

email marketing headlines3. It’s all about stand-out headlines. Focus on crafting headlines that let your readers know what’s inside and why they should open without being dishonest. Your text should deliver everything your headline promises.

4. Segmentation is imperative for good email marketing because that’s the only way you can freely mention the right product, the right service, and the right topic to them at the right time. If you’re new to this tactic, read 50 Smart Ways to Segment Your Email List Like a Pro from Optin Monster.

5. Check out your competition’s email marketing list. Sign up for their freebies and watch how they do things. Don’t copy them, but do figure out how they do it, identify the gaps, and note the topics.

6. Work on building a real relationship with your email list members. Let them reply directly to the emails you send, and then answer them. They like knowing a real person is behind the emails rather than nothing at all. Check your email marketing software, many of them default to a generic reply to address. You can change this for each email.

September 25, 2021

by TWP Publisher

Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

E-Marketing Email Marketing

The key to running a successful business is enticing customers and clients to do business with you. So whether you’re scrambling to lure customers back during a global pandemic or expanding your markets during “normal” business times, the question is, How do you do that? What are the best ways to get customers to come to your store, website, restaurant, office, etc.?

We all know the answer: it’s marketing. But marketing is not a simple process. There are various practices, tactics, and strategies that are part of an overall marketing plan—and they are constantly evolving. It can make formulating a marketing plan for your small business overwhelming.

To help simplify the process, there is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend.

That’s not to say email as an industry, and your approach to it, isn’t evolving—it is, or it should be. As Tom Kulzer, CEO and founder of AWeber, a leading email marketing solution for small businesses, says, “The most effective [email] marketing strategies adapt, grow, and innovate.”

AWeber recently released its 2020 Small Business Marketing Email Marketing Statistics Report, featuring insights from small business owners and industry experts. These are the techniques that are working for other small business owners. See if they’ll work for you as well.

While email marketing can boast about its effective ROI, not all small businesses are using it. According to the report, 66% of businesses surveyed say they use email marketing to “promote their businesses or communicate with leads and/or customers.”

Read more: Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

September 19, 2021

by TWP Publisher

How to Send an Email Blast (With Examples)

E-Marketing Email Blast, Email Marketing

Companies have plenty of platforms at their disposal to get their messages to the masses, but email marketing is still one of the most crucial. Emails are a reliable, affordable and efficient way to reach prospects of all types, regardless of their position in the customer journey. To be effective, electronic communications must be deliberate, thought-provoking, and relevant without being overly intrusive or spammy.

Email blasts are a commonly used type of content marketing and can be extremely engaging (or irritating, if executed poorly). When planned carefully, these campaigns can provide great ROI (return on investment) without alienating your audience. If you want to learn how to send a compelling email blast to your subscriber base, this guide will set you up for success.

What is an email blast? An email blast is a stand-alone email message that you send to your entire contact list, or at least several segments. The goal is to reach as wide of an audience as possible with minimal investment on the front end. Also known as broadcast emails, bulk emails, or mass emails, email blasts are usually independent of targeted campaigns and more urgent in nature.

The message within an email blast is usually promotional, such as enticing news about a sale or special. Email newsletters typically fall into the e-blast category as well. Email blasts may also include important news or unexpected updates that you need to communicate quickly. While seemingly innocuous, e-blasts get a bad reputation when executed poorly, so it is important to use them properly.

Read more: How to Send an Email Blast (With Examples)

September 13, 2021

by TWP Publisher

Email Marketing Isn’t Dead, but Old Practices Have Become Obsolete

E-Marketing, Marketing Email Marketing, marketing

It’s true that talks about the demise of email marketing have been going on for quite some time. “Social media is taking over”, “other marketing channels are more efficient” and numerous similar myths have been circling around. The reality however is different! Nobody is pulling the plug on email just yet. Despite the obvious rise of social media in our everyday lives, people still receive emails in their inboxes and they expect it more than ever. The email remains the “king” among digital marketing channels driving a tremendous ROI for businesses.

What seems to be dead (or obsolete, to be exact) are the strategies used and the email marketing methodology followed by some businesses!

THE TRUTH ABOUT EMAIL MARKETING While email marketing is not something new, it’s still alive and kicking and far from dead according to the numbers. Specifically, according to recent statistics, email is an integral part of our daily online life. The number of global e-mail users in 2020 amounted to four billion and that number is expected to grow to 4.6 billion users in 2025.

To put things into perspective, 3.6 billion people used social media in 2020. So, there are more people using email than social media.

What’s even more interesting is the fact that the trend towards mobile devices has also affected emails, and almost 50% of total email opens occurred through mobile devices. So, people can effortlessly check their email even away from their PCs.

As for the email’s effectiveness as a channel, 47% of marketers agreed that it is the most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%).

What’s also changed throughout the years is the affordability and functionality of email marketing services. The market is now full with robust tools with advanced features, while their pricing is affordable even for start-ups and small businesses. Some of the top email newsletter software right now can be found here.

Read more: Email Marketing Isn’t Dead, but Old Practices Have Become Obsolete

March 23, 2020

by TWP Publisher

Why Companies Turn To Digital Marketing To Survive COVID-19

B2B Marketing, Content Marketing, E-Marketing, Global Marketing, Marketing, News

In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.

The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate against this loss.

B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock.

Larger companies are also now finding themselves in the position of having potentially lost millions through cancelled events. They won’t claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies will leave them with marketing budget to reassign. Digital is likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns.

Of course, this means there’s opportunities out there for the taking, if you are a B2B supplier in an industry that has been slow to adapt to digital marketing. A key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationships fostered. In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.

As Scott Jones, CEO of 123 Internet Group, told me “We are in uncertain times, but with the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation. We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.”

Being confined to the office – or even the home – rather than on the road on sales visits or at events, means marketers have more time to develop digital strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put token efforts into digital channels – because like a lot of other businesses, you had built your networks offline and that had always seemed to work – now is the time to revisit them. That could be as simple as giving your website and social pages a refresh, or a more innovative approach.

Ratnesh Singh, head of global business at events technology agency Buzznation told me that he found out quickly that clients did not want to lose the networking opportunities provided by the conference circuit. On top of this, they are looking for new ways to spend their remaining marketing budgets. He said, “With our corporate clients, events often consume 50 to 60 per cent of their marketing budgets. They still want to spend that money and they are open to trying something new.

“There’s a window of opportunity here – when things are back to normal budgets will be going back into live events and that’s what they will be spending their time on.

“But if they see the benefits and opportunities that digital channels can offer, this will become part of their long-term marketing contingency plans.”

As well as offering immersive 3D virtual events, Buzznation has also found that businesses wanting to become more sophisticated in their use of live social platforms. Singh said “Clients are turning to Facebook or LinkedIn Live. Often these are platforms they have dabbled with in the past but never fully integrated into their marketing strategy. Now they see value in partnering with companies like us that know how to help them make the most of these channels, to achieve better production values and more targeted campaigns.”

It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost.

As long as businesses approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency fill-in, but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future pandemics.

October 13, 2018

by TWP Publisher

Digital marketing beyond just managing social media accounts

E-Marketing, Marketing Digital Marketing

Digital marketing specialists, also known as digital marketers, which some also refer to as online managers, play a vital role in the development of a country’s economy because every company must have marketers, sales executives and business developers. These groups of executives are like the heart of a business. As the world is moving fast digitally, the duties of business development, sales and marketing gradually shift into digital marketing. Most people think that digital marketing is just about managing social media, but that idea is completely wrong. Digital marketing requires a strategy that will encompass all the online assets of a company and creating a brand story that will pull target audience.

Many people have got their hands burnt because of some so-called digital marketers. These are people who just collect money from individuals and organisations and promise things they cannot achieve, thereby failing. When this happens, distrust sets in and one begins to wonder if digital marketing is not another fraud.

The soreness of digital marketing comes from the inability of prospective clients to have trust in using digital experts because of their experiences. What we the real digital marketing experts and agencies are doing is to ensure the delivery of maximum result and educating the public on the importance of digital marketing. We are creating more avenues for people to learn and understand the great wealth and opportunities embedded in digital marketing as well as the great impact it can have on our economy.

Can you give an insight into the functions of digital marketers in a modern society?

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A digital marketer may also be responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter, and Instagram allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

All posts in E-Marketing

Industries

Choose Your Language