Social media is an important channel for marketers looking to make a holiday splash.

As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season.

This infographic from Animoto details how marketers should approach social media efforts for the holidays.

Insights include:

• Seventy-nine percent of marketers say they will run a holiday ad on social media this year.
• Of the marketers who ran a holiday ad last year on social channels, 88 percent say it was effective.
• Some 56 percent say a holiday social media video campaign influenced a purchasing decision.

Read more: Infographic: Social media marketing insights for the holidays