It’s not uncommon to encounter broad sweeping statements like “social media marketing is great for business,” or “social media is the future of online marketing.” However, while we’re subjected to the watered down rants of pundits who praise the perks of building huge followings on sites like Facebook and Twitter, many times we never really get to the real meat of the matter, which is how to do well with social media marketing (SMM).
Basic Fundamentals
Any company can set up a few social networking accounts and get started with SMM in a single day, but it can take months to years to become proficient at persuading an online crowd for the benefit of a particular brand or business.
Running comparative analysis tests and studying consumer and social psychology can help build experience over time, but prior to that it is imperative to become familiar with the basic fundamentals and components of a strong and well-diversified social media marketing campaign. In the following paragraphs we’ll reveal four key principles that every marketer should become familiar with on their road to social media success:
Read more: 4 Key Principles Every Social Media Marketer Should Understand
