As published by Search Engine Land in “AI visibility has two jobs: Execute SEO and mobilize the organization,” being mentioned by an AI platform and being recommended to a prospective buyer are not necessarily the same challenge.

SEO teams can improve technical accessibility, content, and authority, but AI recommendations may also be influenced by factors such as product capabilities, customer support, policies, and customer experiences. Improving AI visibility can therefore require collaboration among SEO, product, finance, customer service, and other teams rather than relying on website optimization alone.

Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.

Article with all rights reserved, courtesy of Search Engine Land