Current Site = Outdated Website & Graphics with Fair-Good Content2
Impact of a New TWP Strategy:
200–400% more lead generation from organic traffic
15–20% gain in sales
productivity
5–15% increase in lead-to-close conversion rates
2Outdated website & graphics, reasonable product/service content explaining the company’s offerings well, minimal ongoing content creation or blogs, static or outdated meta data, and a small number of client stories or content.
For companies with somewhat outdated Websites, the TWP strategy will elevate an existing, albeit aging, foundation into a more dynamic and discoverable platform, turning good content into truly effective content.
Estimated Benefits, Cost Savings, and Efficiencies:
- Marketing Efficiency & Resource Savings
- Sales Efficiency & Resource Savings
- Customer Service Efficiency
- Potential Market Share & Sales Gains
Marketing Efficiency & Resource Savings
- Reduced Reliance on Paid Advertising: Continued reduction in paid advertising, on and off line, as organic channels strengthen.
- Automated Lead Qualification: Improvements in pre-qualifying leads, saving marketing teams time.
- Employee Time Savings: Continued efficiency gains in marketing team operations as content strategy and analytics become more refined.
Sales Efficiency & Resource Savings
- Higher Quality Leads: Ongoing improvements in lead quality as content becomes more strategically aligned with buyer intent.
- Faster Sales Cycles: More refined case studies and product information accelerate the sales process.
- Streamlined RFQ Processing: Further optimization of RFQ workflows through integrated web forms.
Customer Service Efficiency
- Reduced Inquiries: Deeper content provides more answers, reducing routine inquiries further.
- Improved Customer Satisfaction: Enhanced user experience and comprehensive information lead to higher satisfaction.
Potential Market Share & Sales Gains
- Increased Organic Traffic: Continued strong growth in qualified organic traffic.
- Higher Lead Conversion: Sustained improvement in website lead conversion rates as design and content are optimized. (Unbounce, 2025)
- Expanded Market Reach: Enhanced visibility capturing new segments.
- Revenue Growth: Consistent increase in annual sales revenue.
TWP’s Strategy Deliverables:
Detailed and Expanded Product or Service Information
Existing content is enhanced with more technical specifications, application examples, and competitive advantages, leading to deeper engagement and higher conversion rates (e.g., RFQ submissions). Existing good content is optimized with targeted keywords, significantly boosting its search performance.
Process-Focused Keyword Rich Case Studies and Success Stories
Existing stories are refined to highlight specific processes and outcomes, making them more impactful for industrial buyers and attracting leads seeking solutions to specific problems. This showcases unique methodologies and successful project executions, setting the company apart.
Ongoing Article Posting and Blogs
Moves from occasional posting to a strategic content calendar, continuously reinforcing thought leadership and addressing a wider array of industry topics. Regular, high-quality content contributes significantly to domain authority and search engine ranking. (Digital Silk, 2025; Agency Jet, 2025)
Keyword Research and Meta Data Updating
Identifies more specific and long-tail keywords, capturing highly motivated searchers, and uncovers keyword opportunities where competitors are underperforming. Optimized meta descriptions entice more users to click on search results, improving Click-Through Rates (CTR). (Digital Silk, 2025)
Modern Design and Graphics Optimized for Mobile & Desktop with Some Interactivity
Updates the visual appeal to match the company’s current standing and aspirations, ensuring seamless access and navigation for a growing mobile user base. User-friendly design guides visitors towards desired actions (e.g., “Request a Quote”). (Unbounce, 2025)
Click Here for Program Details
TWP Efficiency Gains & ROI Modeling
| Activity | Pre-TWP Time | Post-TWP Time | Benefits |
|---|---|---|---|
| RFQ Response | 4-6 hrs/week | 1-2 hrs/week | +10 hrs/month/rep |
| Sending product info/follow-ups | 2-3 hrs/week | 30 mins/week | +6-8 hrs/month |
| Educating cold leads | ~1.5 hrs/lead | ~15 mins/lead | 66% time saved |
| Contact Rate | 0.5-1% | 2-3% | 4-6x lift |
| Ongoing Activity* | 0 | TWP Handles | 50% Annual |
*Average ongoing activity growth of TWP clients year 3 & beyond.
Marketing Efficiency
- Elimination of “one-off” brochures and emails — all assets centralized on-site
- +200–400% increase in impressions on LinkedIn when case studies shared
- Blogs = long-term traffic + lead magnet instead of ad-spend-only growth
- Email newsletters supported by blogs/case studies → 2x open rate improvement
Customer & Production Communication
- Customer FAQs, product specs, & service timelines housed online = less inbound calls
- Automated follow-up forms improve time-to-quote by up to 40%
- Cross-department usage (sales, production, admin) creates consistency in RFQ & job tracking
Estimated Annual
Savings/Impact
- Time Saved/Rep: ~100–150 hours/year
- Marketing Cost Offset (via SEO): ~$15K–$30K/year vs. equivalent ad spend
- Increased Close Rate: 10–25%
- Market Penetration: Reach 3–5x more qualified prospects annually
SOURCES:
Agency Jet. (2025, April 28). SEO’s Role in B2B: Essential Insights for 2025. Retrieved from https://www.agencyjet.com/blog/seos-role-in-b2b-essential-insights-for-2025/
Arphie AI. (n.d.). What is RFQ automation? Retrieved from https://www.arphie.ai/glossary/rfq-automation
Digital Silk. (2025, July 4). 57 SEO Statistics That Matter In 2025 (And What To Do About Them). Retrieved from https://www.digitalsilk.com/digital-trends/top-seo-statistics/
Document360. (2025, July 9). Top 2025 Self-Service Statistics & its Importance. Retrieved from https://document360.com/blog/self-service-statistics/
First Page Sage. (2025, May 8). B2B Conversion Rates By Industry – 2025. Retrieved from https://firstpagesage.com/reports/b2b-conversion-rates-by-industry-fc/
Forecastio. (2025, February 17). The Ultimate Guide To Lead Qualification. Retrieved from https://forecastio.ai/blog/lead-qualification
Nomadic Software. (2025, February 5). How a Modern Website Drives Sales in the Manufacturing Industry. Retrieved from https://nomadicsoftware.com/blog/how-a-modern-website-drives-sales-in-the-manufacturing-industry/
Oboloo. (2023, September 15). RFQ Process Automation: Efficiency in Quotation Requests. Retrieved from https://oboloo.com/rfq-process-automation-efficiency-in-quotation-requests/
RDX Sports Wholesale. (n.d.). Boosting Distributor Sales Performance: 10 Proven Strategies. Retrieved from https://wholesale.rdxsports.com/blog/boosting-distributor-sales-10-strategies
SEO Inc. (2025, July 4). How Much Traffic Is From Organic Search | Organic Click-Through Rates- 2025. Retrieved from https://www.seoinc.com/seo-blog/much-traffic-comes-organic-search/
SURFE. (2024, October 14). Why Qualifying Leads is Just as Important as Closing Them. Retrieved from https://www.surfe.com/blog/qualifying-leads/
Taylor & Francis Online. (2025, January 7). Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing. Retrieved from https://www.tandfonline.com/doi/full/10.1080/1051712X.2024.2446812?af=R
Unbounce. (2025, May 8). B2B conversion rate optimization: 2025 strategies & benchmarks. Retrieved from https://unbounce.com/conversion-rate-optimization/b2b-conversion-rates/
VAI Blog. (2025, March 20). Using Customer Self-Service Portals to Enhance Retail and Service Efficiency. Retrieved from https://www.vai.net/resources/blog/using-customer-self-service-portals-to-enhance-retail-and-service-efficiency
WebFX. (n.d.). Everything to Know About Manufacturing Marketing ROI. Retrieved from https://www.webfx.com/blog/manufacturing/marketing-roi/
