As outlined by Frank Rojas in his Forbes Agency Council article, “7 Tips For Balancing Web Design And Usability”, flashy designs may win awards, but it’s usability that wins leads. Many companies seeking more business assume the solution lies in SEO or paid ads. Yet, Rojas explains that flawed user experience is often the real barrier to success.

This disconnect is all too familiar: a site that looks beautiful but frustrates users with slow load times, unintuitive navigation, or buried CTAs. Rojas shares actionable tips for digital marketers and web developers who want to bridge that gap between aesthetic appeal and functional design—starting with the principle of “function before form.”

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Article with all rights reserved, courtesy of Forbes — https://www.forbes.com