Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.
If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch.
Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video-creation platforms is the simplicity of adding musical overlays, fun effects, AR filters and more.
Why You Should Consider Using It: TikTok has gotten a bit of a bad rep as being a silly lip-syncing platform for kids, but if your target audience is between the ages of 16-24, it’s a great place to promote your business and especially effective for fashion and e-commerce who want to work with influencers.
Read more: 5 Rising Social Media Platforms to Watch